Resources

What is the zeta data cloud?

What Is the Zeta Data Cloud?

The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.

3 Approaches to Omnichannel Every Marketer Should Know

3 Approaches to Omnichannel Every Marketer Should Know

Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.

9 Ways Marketers Can Increase Ecommerce Customer Retention

Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.

3 Considerations for Marketing in the New Year

Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.

What’s the Difference Between Last-Click Measurement and Deterministic Measurement?

What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!

Does Dark Mode Matter for Email Marketing?

What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.

4 Ways to Increase eCommerce Conversion Rates This Holiday Season

Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.

4 Keys to Building a Positive Customer Experience Online for Retailers

Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.

Gen Z

How Marketers Can Better Engage Gen Z Using Content

Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.

What Is the Zeta Marketing Platform?

What is the Zeta Marketing Platform and how does it help marketers make better decisions? It’s time to get the answers you’ve been looking for.

5 Email Marketing Tips for the Holidays

Looking for email marketing tips for the holidays? Here are 5 “must-dos” every email marketer should follow.

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