Resources
Whitepapers
Behavioral Personalization Doesn’t Just Make Sense, It Makes Money
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
Whitepapers
The Relevancy Group: Applying Predictive Analytics to Optimize Personalization
Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]