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Featured

Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Reputation Warming

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.

email deliverability best practices

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email deliveries.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

Machine Learning

Machine Learning is the Future of Email Marketing

Discover how machine intelligence is the future to your success in email marketing.

Behavioral Personalization

Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.

personalization

The Relevancy Group: Applying Predictive Analytics to Optimize Personalization

Machine Learning is unifying the customer experience across all marketing channels. Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization […]

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