Resources
10 Trends That Will Impact MarTech and The World in 2020
For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]
Listening and Interpreting Customers’ Real Time Signals During Peak
Part one of three. What I Want Right Now May Change…so Marketers Pay Attention! By: Michael Lewis I used to think that I could keep up with my teenagers’ constant changes. I now know better, that it’s next to impossible, and I’ve learned to adapt to this ever-changing world of plans being made, broken […]
Tackling Digital Transformation – Inside and Out
Blog Contributors: Tia Matsumoto & Caroline Droessler Last month, the fifth annual DX Digital Summit took place in Chicago and the theme was Digital Transformation. All of the fantastic content presented and Zeta’s belief in a holistic approach to experience-driven commerce convinces us that it is clear that Digital Transformation must happen across the entire eco-system of […]
Consumer Holiday Expectations Are In
By David Daniels, CEO and Founder – The Relevancy Group Last week we had our annual Consumer Holiday Behaviors and Attitudes Webinar, sponsored by Zeta Global. The event was full of data and featured excellent discussion and insight from Zeta’s Tim O’Leary. You can watch the webinar on demand here. Some of the interesting findings […]
5 Ways to Transform Customer Data into Actionable Holiday Campaigns
With Black Friday quickly approaching, now is an ideal time to take a closer look at your customer data—and even check it twice—to make sure you are using it to its full potential. Do you know enough about your customers to generate actionable data-driven marketing campaigns for the holidays? Are you looking closely enough at the […]
The 12-Day Mobile-Driven Marketing Campaign that Brings Brands—and Customers—Happy Holidays
The holiday season is fast approaching; a make-or-break time of year for brands, and especially retailers, to cross that threshold from being in the red to turning profitable. As marketers plan out their Peak campaigns they look to interact with customers by delivering offers that create urgency, drive store traffic and increase sales. If you’re […]
Is Your Peak Strategy Naughty or Nice; Identifying and Responding Effectively to This Year’s Key Trends
Consumer preferences, emerging technologies, demographics, buying habits and industries are changing faster than ever. As we race toward the heart of the holiday season, it’s crucially important that marketers adapt to these changes and evolve their strategies accordingly. Some trends are gaining momentum, giving nimble marketers opportunities to find growth and success. Others are plateauing […]
4 Important Ways to Connect with Customers and Drive ROI This Holiday Season
If you are working in retail, eCommerce, CPG and adjacent industries, the next few months could make or break your bottom line based on historical statistics. Last year, holiday sales alone accounted for 20% of retail industry revenue. With the stakes that high, it’s important to make sure you’re reaching target customers with the right […]
Overcoming a Critical Retail Marketing Challenge: Customer Acquisition
Editor’s note: This article and interview were orchestrated by Zeta Global’s SVP of Customer Experience, David Schey. Connect with him and get more insights on LinkedIn. An interview with Brendan Witcher, Principal Strategist, eBusiness & Channel Strategy, Forrester Earlier this year we sat down with Brendan Witcher, principal strategist, eBusiness & Channel Strategy at Forrester to […]
Data in Motion: A Retailer’s Key to Fueling Customer Engines
Is your retail organization creating a journey map for both your brand and customer? If not, you may find yourself lost, looking for a new route. Listening and responding to client and prospect signals is the best way to correct course and reach your desired destination with consumers. Data in Motion vs. Stuck in Standstill […]
How to Choose the Best CRM Solution for Your Enterprise
When it comes to customer relationship management, not all technology is created equal—especially when operating on an enterprise scale. The solution you ultimately choose will provide the foundation for understanding your customers and meeting their growing expectations. That, in turn, will determine the ROI of your marketing and success of your brand for years to […]
10 Marketing Automation Do’s and Don’ts For Your Business
Today’s consumers expect customized experiences and on-demand engagement at the channel of their choosing. Nearly all marketers now appreciate the impact personalization can have on improving customer relationships and conversion. According to recent research by Researchscape, almost all believe it has at least some impact while “Seventy-four percent believe personalization has a ‘strong’ or ‘extreme’ […]
Activating Your Mobile Program By Integrating With Social Media
Chad Starbuck, Zeta’s expert on all things mobile, continues to share his insight on how to build upon your current mobile programs. Chad’s previous posts provided tips on SMS, MMS, App Push Notifications and Mobile Wallet. Today, he is sharing his expertise on how to activate — and enhance — your mobile programs by integrating […]