Resources
eBook: Best Practices Guide – Navigate Marketing in Uncertain Times
Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
Deterministic Measurement & Attribution: What You Need to Know Now to Drive Positive Outcomes
Zeta Webinar on Deterministic Measurement & Attribution Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true […]
Are Personalization & Individualization Causing Intimidation Within your Marketing Organization?
It All Starts and Ends with Data By: Michael Lewis, Group VP, Retail, Zeta Global Just back from eTail West, I can’t help but wonder if we, as technology solution providers, are pushing the right message to marketers in 2019. Marketing today is all about personalization and individualization, right? My immediate answer is: absolutely! But, […]
What Marketers Can Learn from Micro Moments to Influence the Customer Experience
By: Jason Hornik – Vice President of Strategy, Zeta Global Download the Micro Moments Webinar below to see how to capitalize of customer micro moments: Both minor and significant consumer interactions can greatly influence customer experiences and purchase decisions. As a marketer, do you have the ability to identify these interactions to ensure you […]
Direct-to-Consumer Brands – What are They Doing Right?
Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]
How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning
Every marketer understands the undisputed value of their first-party data. The challenge comes when we need to grow beyond our existing CRM data and enrich audiences with behavioral signals that provide us with insights into our customers. This webinar will talk marketers through a case study on how to use natural language processing to understand […]
2019 Marketing Trends — The Rise of Individualization
The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.
Micro Moments That Matter: What Your Customer Really Needs
Do you look at micro moments to hyper-personalize your omnichannel customer experiences? More so, to increase revenue and customer retention? Tune in to this complimentary 60-minute webinar from Zeta co-hosts Michael Lewis, Group VP of Retail and Jason Hornik, Zeta VP of Strategy and uncover how best to hyper-personalize your omnichannel customer experiences through “micro […]
The Rise of Individualization Webinar
Webinar Recording | Marketers Will be Laser Focused on Driving Positive Customer Experiences Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019, marketers will begin to truly capitalize on the significant opportunities presented by the increased velocity of marketing data. In 2019, we expect meaningful AI/ML advancements […]
What’s Hot in 2019 Retail Marketing?
Learn why data should be at the core of your marketing strategy. National Retail Federation Expert and Forrester Vice President and Principal Analyst, Brendan Witcher, Breaks it Down for Marketers. By: Michael Lewis, Group Vice President, CRM U.S. at Zeta I had the pleasure of hearing all about the latest retail digital marketing trends from […]
How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning
By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]
The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019
A Lookback at CES by Stefanie Henderson and Kelsey Smith, Zeta Global VPs Everywhere you turn, it is evident that technology is a pervasive part of our daily life. As marketers, we have to be ready to react at a moment’s notice and drive the way consumers want to receive content – whether it be […]
Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019
Blog Contributor: Neej Gore We recently spoke to Neej Gore, President of Zeta’s Data Cloud, about how retailers can transform their customer data into actionable campaigns. Today, we are circling back with him to see how other industries can leverage what retailers have done to turn their customer data into actionable campaigns for 2019. […]