Resources

Customer experience for car buyers

How to Improve the Customer Experience for Car Buyers

Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term sales. But how do you do it? Here are 3 best practices.

Identify Intent in Car Buyers

How Can You Identify Intent in Car Buyers?

There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to blend their marketing platform with their data-management platform.

What makes data control so important

Data Talks Part 4: The All-Important Battle for Data Control

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

Coronavirus is hurting the automotive industry

Coronavirus Is Hurting the Automotive Industry Beyond Sales

Coronavirus is hurting the automotive industry, but not in the way you might think. Yes, new car sales are down, but that’s just the tip of the iceberg.

Walled gardens are here to stay

Data Talks Part 3: Walled Gardens Are Here To Stay

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

How to Boost New Car Sales This Year

What Can Brands Do to Boost New Car Sales This Year?

The auto industry is hurting due to COVID-19, and every brand is looking to boost new car sales this year. At Zeta, we have some interesting ideas that carmakers and automotive marketers should consider to get back on track.

Current Digital Trends

Zeta Digital Trends – Week of May 18th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

How marketers can better incorporate ai

Data Talks Part 2: The Best Marketers Will Incorporate AI Into Their Toolbox

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

May 11th digital trends

Zeta Digital Trends – Week of May 11th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

data talks series with Forrester Research

Data Talks Part 1: Marketers Must Become Technologists

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

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