Resources

email campaigns

3 Email Campaigns Every Marketer Should Be Running

Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.

Two men discussing how the coronavirus will change marketing forever

Webinar Recap — The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

“The coronavirus will change marketing forever.” Those are bold words, but they come from a pair of bold men who know a thing or two about marketing: Zeta co-founders David Steinberg and John Sculley. (Yes, the same John Sculley that served as CEO of Apple from 1983 to 1993 and CEO PepsiCo from 1977 to […]

Mobile Quick-Serve Restaurants

Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea? Use geolocation data and a jaw-dropping price point ($0.01 for a Whopper) to incentivize consumers within 600 feet of a MickyD’s to avoid the golden arches and head to their nearest BK […]

Fingerprint login authorization and cyber security concept. Blue integrated circuit with locks on background. Control access and authentication online.

Email 101: How Authentication Works and Why It Matters

Identity theft, hacking, spoofing, phishing, and other malicious activities are widespread problems across the Internet – especially email.  Why? Because the way in which an email is sent (Simple Mail Transfer Protocol aka SMTP) from one computer to another, actually allows for a computer to identify any domain as its sending domain and “from” address. […]

Consumer Packaged Goods Brands Support Consumers

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.

Modern Glass Architecture

​FinServ Marketers, It’s Time to Dive Into the Digital Evolution

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]

Digital Consumer Insights During Uncertain Times

While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth.   We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]

Multicultural Customer Base

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]

Empowering Women in the Workplace

What Does Empowering Women in the Workplace Actually Mean? 

Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.  

Personalization strategy

Marketers, beware! Don’t let segmentation drive your personalization strategy 

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.  As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]

measure marketing results

Zeta Best Practices: 3 Ways To Measure Marketing Results

Zeta Global’s leading marketing platform unifies customer engagement and measurement across all channels, giving marketers an advantage on speed, control, and accuracy. Read below, or contact us directly to learn more. Marketers have increasingly benefitted from programmatic marketing, which delivers three advantages over legacy approaches: speed, control, and measurement accuracy.  This article describes best practices […]

identity resolution

The Perfect Match: Identity Resolution & Omnichannel Personalization

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Never miss a growth opportunity