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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Data Privacy Day 2021

Zeta Celebrates Data Privacy Day 2021

A quick run through of what you should be paying attention to on Data Privacy Day this year…

Activating Consumer Data to Deliver Personalized Experiences at Scale

Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.

Zeta’s Approach to Programmatic Advertising

What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.

Top 5 Financial Lessons Learned From COVID-19

With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.

What Is Zeta’s Approach to Website Personalization?

What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?

What is Zeta’s Opportunity Explorer?

What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!

What is Zeta's approach to artificial intelligence?

What is Zeta’s Approach to Artificial Intelligence?

In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.

What Is the Zeta Data Cloud?

The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.

3 Approaches to Omnichannel Every Marketer Should Know

3 Approaches to Omnichannel Every Marketer Should Know

Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.

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