Watch Zeta Live Sessions On-Demand. >>

Resources

Featured

Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

5 Hidden Costs of Incrementality

Do you know the 5 hidden costs of incrementality? Understanding these costs can be the difference between success and failure for your brand.

Customer Acquisition Versus Performance Marketing

It’s time to decide which strategy offers marketers more sophisticated measurement: customer acquisition or performance marketing.

Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap

The marketing industry is on the precipice of radical change. In this webinar, hear two legendary executives share their perspective on what it will take for CMOs to stay ahead of the curve.

What Is Incrementality Measurement and How Does It Work?

Read this blog to obtain a clearer picture of incrementality measurement—what it is, how it works, and why it matters for marketing professionals like you!

How To Increase Customer Engagement With Website Personalization

When it comes to ecommerce, customers want three things from a website. They want to be able to browse products with ease. They want easy-to-access customer support. And they want a smooth, clean checkout process. There’s no better way to tick those three boxes than with personalization. In this blog, you’ll learn how you can […]

Why Email Can’t Be Overlooked for Customer Acquisition

Even in the midst of an increasingly dynamic technology landscape, email is the backbone of modern customer acquisition.

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.

How To Decrease Cart Abandonment With Website Personalization

Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.

What Does a Next-Generation ID Graph Look Like?

What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

In The Know

Get Fresh Marketing Insights Delivered Right To Your Inbox.

SUBSCRIBE TO OUR NEWSLETTER