According to Forrester, brands using ZMP get 50% greater results. Learn More »

Resources

Featured

Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

Automotive: Using Omnichannel to Increase Automotive Sales by 18%

See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Data Privacy Day 2021

Zeta Celebrates Data Privacy Day 2021

A quick run through of what you should be paying attention to on Data Privacy Day this year…

Activating Consumer Data to Deliver Personalized Experiences at Scale

Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.

Zeta’s Approach to Programmatic Advertising

What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.

In The Know

Get Fresh Marketing Insights Delivered Right To Your Inbox.

SUBSCRIBE TO OUR NEWSLETTER