Resources
Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
How to Engage with Gen Z Customers
Entire generations have their identity defined by how they interact with technology June 13, 2019 Part of being a marketer means continually innovating your strategy. Particularly in the digital era, when new technology and engagement channels rapidly influence consumption trends, marketers have to ensure that they’re adapting their strategy to better engage customers and build lasting customer-brand […]
Pharmacy Chain Takes Advantage of Zeta’s Send Time Optimization
This innovative pharmacy helps people on their path to better health with nearly 10,000 retail pharmacies, over 1,000 walk-in medical clinics, nearly 80 million plan members and a dedicated senior pharmacy care business. The company enables people, businesses and communities to manage health in more affordable and effective ways.
You Can’t Beat Amazon, But You Can Learn From Them
Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
2019 Zeta Global Holiday Marketing Guide
Take a deep dive into our 2019 Holiday Marketing Guide to see the top trends and hot topics from our Zeta Data Cloud this holiday season!
Machine Learn, Not Machine Burn
You’re probably feeling stuck behind the curve if your team has yet to fully realize the power of AI-driven solutions. It’s time to find a way to infuse and elevate your marketing with AI. No matter where you’re at in your marketing maturity, it’s never too late to take the leap.
Boost Win-Back Rates and Demystify the Many-Faced Millenial
Learn how to cut through the noise to reach and win back dormant millennial consumers. See how you can build custom curriculums and real-time messaging triggers that empower marketers to automate parts of the win-back process, enabling scale across channels.
Signal Data, Powered By AI: Marketing’s Future State Requirements For Maximum ROI
Signal Data, Powered by AI: Marketing’s Future State Requirements for Maximum ROI Today’s marketers continue absorbing organizational responsibility and the technologies that come with that. The struggles are real, but marketers must find a way to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth. Successful marketers are integrating artificial […]
Dominate Your AI Strategy to Reach Real Individuals. Right Now.
Dominate Your AI Strategy to Reach Real Individuals. Right Now. Today’s consumers are bombarded with a constant stream of messaging all day, every day, across channels and devices. Marketers must find a way to cut through the noise across disconnected platforms with mix-matched integrations. Successful marketers are employing artificial intelligence, machine learning and natural language processing. These tools must be integrated into […]
Activate Consumer Data to Deliver Truly Valuable, Personalized Experiences at Scale
Brands unable to harness signals and utilize the full value of consumer data could lose market share. We were pleased to participate at Gartner Marketing Symposium 2019. We connected with so many great marketers and identified common pain points across the profession. What stands out most are the shared struggles around data activation. Whether it’s for driving acquisition, optimizing experience or boosting […]
Measurement and Attribution – Exploring a More Deterministic Approach
By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]
Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes
By: Pavan Korada, Group Vice President of Analytics & Data Science Deterministic Lift Analysis Webinar Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve […]
What Marketers Must Learn from the Direct-to-Consumer Disruption
The World is Changing and Taking Customer Expectations Along with It By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away. But the leaders […]