Resources
The Importance of Marketing Messaging for Quick-Service Restaurants
What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging properly? These are questions every quick-service and limited-service restaurant needs to learn how to answer if they want to be successful marketing in the years ahead.
Zeta Digital Trends Update – Week of June 1st, 2020
Zeta’s Digital Trends Update offers insights on things like media spend, site engagement, internet traffic, and more. Digital Trends on the Up… Airtravel Retail Hospitality Digital Trend FLAT or on the Decline… Video CPMs Display CPMs Out-of-Home Shopping Consumers are resuming their normal commercial patterns as states ease back on social-distancing regulations. Strong consumer confidence […]
Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is especially true in the ultra-competitive space of fast-casual and quick-service dining. Identity resolution links every customer touchpoint through a single, real-time portal that makes omnichannel personalization possible. It is how restaurant brands can […]
The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever
After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”
How to Improve the Customer Experience for Car Buyers
Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term sales. But how do you do it? Here are 3 best practices.
How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to blend their marketing platform with their data-management platform.
Data Talks Part 4: The All-Important Battle for Data Control
By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!
Coronavirus Is Hurting the Automotive Industry Beyond Sales
Coronavirus is hurting the automotive industry, but not in the way you might think. Yes, new car sales are down, but that’s just the tip of the iceberg.
Data Talks Part 3: Walled Gardens Are Here To Stay
By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!
eBook: Assessing The Impact of Coronavirus on the American Automotive Industry
What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.
What Can Brands Do to Boost New Car Sales This Year?
The auto industry is hurting due to COVID-19, and every brand is looking to boost new car sales this year. At Zeta, we have some interesting ideas that carmakers and automotive marketers should consider to get back on track.
Zeta Digital Trends – Week of May 18th, 2020
Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.