Zeta Resources: Blog, Videos, Webinars, Whitepapers, and more.

Videos

Zeta’s CDP+

Reports

Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Whitepapers

The Trends That Shaped the European Automotive Industry in 2021

Blog

Unwrapping the Biggest Holiday Retail Trends of 2021

From early shopping events to shop-in-shops and everything in between…these are the holiday retail trends you can’t ignore this season.

Blog

Data-Driven Intelligence for Full-Funnel Marketing

In this blog, we’ll unpack how to better understand the nuances of the marketing funnel and how to best reach consumers at each stage.

Blog

Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)

Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta’s recent Brandweek session.

Blog

What Is People-Based Search and How Does It Work?

Search is easily one of the top digital channels at driving higher conversion rates. Savvy marketers are always looking to leverage this medium to optimize their search campaigns. Google takes most of the guesswork out by providing recommendations using user data gathered from web activity. This is where Zeta Global steps in — bringing in […]