Read this blog to obtain a clearer picture of incrementality measurement—what it is, how it works, and why it matters for marketing professionals like you!
When it comes to ecommerce, customers want three things from a website. They want to be able to browse products with ease. They want easy-to-access customer support. And they want a smooth, clean checkout process. There’s no better way to tick those three boxes than with personalization. In this blog, you’ll learn how you can […]
Even in the midst of an increasingly dynamic technology landscape, email is the backbone of modern customer acquisition.
Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.
Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.