Resources

Importance of Marketing Messaging for Quick-Service Restaurants

The Importance of Marketing Messaging for Quick-Service Restaurants

What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging properly? These are questions every quick-service and limited-service restaurant needs to learn how to answer if they want to be successful marketing in the years ahead.

Zeta Digital Trends Update – Week of June 1st, 2020

Zeta’s Digital Trends Update offers insights on things like media spend, site engagement, internet traffic, and more. Digital Trends on the Up… Airtravel Retail  Hospitality Digital Trend FLAT or on the Decline… Video CPMs Display CPMs Out-of-Home Shopping  Consumers are resuming their normal commercial patterns as states ease back on social-distancing regulations. Strong consumer confidence […]

Help the Restaurant Industry Recover

Identity Resolution Will Help the Restaurant Industry Recover

To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is especially true in the ultra-competitive space of fast-casual and quick-service dining.  Identity resolution links every customer touchpoint through a single, real-time portal that makes omnichannel personalization possible.  It is how restaurant brands can […]

Shopping Webinar

The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

Customer experience for car buyers

How to Improve the Customer Experience for Car Buyers

Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term sales. But how do you do it? Here are 3 best practices.

Identify Intent in Car Buyers

How Can You Identify Intent in Car Buyers?

There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to blend their marketing platform with their data-management platform.

What makes data control so important

Data Talks Part 4: The All-Important Battle for Data Control

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

Coronavirus is hurting the automotive industry

Coronavirus Is Hurting the Automotive Industry Beyond Sales

Coronavirus is hurting the automotive industry, but not in the way you might think. Yes, new car sales are down, but that’s just the tip of the iceberg.

Walled gardens are here to stay

Data Talks Part 3: Walled Gardens Are Here To Stay

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

automotive

eBook: Assessing The Impact of Coronavirus on the American Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

How to Boost New Car Sales This Year

What Can Brands Do to Boost New Car Sales This Year?

The auto industry is hurting due to COVID-19, and every brand is looking to boost new car sales this year. At Zeta, we have some interesting ideas that carmakers and automotive marketers should consider to get back on track.

Current Digital Trends

Zeta Digital Trends – Week of May 18th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

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