Resources
Travel Insights for Winter 2021
2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans
Zeta Celebrates Data Privacy Day 2021
A quick run through of what you should be paying attention to on Data Privacy Day this year…
Activating Consumer Data to Deliver Personalized Experiences at Scale
Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.
Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.
Top 5 Financial Lessons Learned From COVID-19
With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.
What Is Zeta’s Approach to Website Personalization?
What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?
What is Zeta’s Opportunity Explorer?
What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!
What is Zeta’s Approach to Artificial Intelligence?
In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.
What Is the Zeta Data Cloud?
The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.
3 Approaches to Omnichannel Every Marketer Should Know
Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.
9 Ways Marketers Can Increase Ecommerce Customer Retention
Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.
3 Considerations for Marketing in the New Year
Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.
What’s the Difference Between Last-Click Measurement and Deterministic Measurement?
What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!
