In this blog, we’ll unpack how to better understand the nuances of the marketing funnel and how to best reach consumers at each stage.
Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta’s recent Brandweek session.
Search is easily one of the top digital channels at driving higher conversion rates. Savvy marketers are always looking to leverage this medium to optimize their search campaigns. Google takes most of the guesswork out by providing recommendations using user data gathered from web activity. This is where Zeta Global steps in — bringing in […]
The evidence is clear—millions of American workers aren’t ready to return to the office, and they’re willing to say “so long” to their jobs if employer’s force their hand.
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown whether this stems from a lack of knowledge of marketing analytics or a lack of resources. Nevertheless, measurement is a crucial component to driving business growth and should never be overlooked. To help […]
All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and flexibility over first-party data activation.
What does Apple’s mail privacy protection initiative mean for marketers? Part 2.
Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.