Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

The Evolution of Digital Marketing Since the Last Recession
Things have changed in digital marketing since the last recession.Ā As a matter of fact, theyāve changed a lot. Thatās good news for brands still looking to resonate with prospective and current customers. Especially given the uniqueness of this recession and its neutralization of the more ātraditional methodsā of marketing: Billboards, event sponsorship, transit wraps, […]

What History Says About Cutting Marketing Spend in a Recession
Cutting marketing spend in a recession is a favorite move of CFOs. But if history is any indicator, cutting marketing spend is a terrible idea. Come see what the data says about the brands that keep marketing during a recession versus the brands that quit.

Extracting Customer Intelligence From First-Party Data
There is a misguided belief amongst brands in all industries that first-party data is inherently valuableāitās not. First-party data is only valuable if it can be translated into actionable insights that enhance a brandās understanding of the customer. In other words, extracting customer intelligence from first-party data is where the true value lies. However, most […]

The Coronavirus is Leading to a Permanent Increase in Online Retail
COVID-19 is driving a permanent increase in online retail forcing household brands from Target to Walmart to Starbucks to change the way they do business forever. Learn more in this in-depth article from the Zeta Research Team.

The Importance of Marketing Messaging for Quick-Service Restaurants
What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging properly? These are questions every quick-service and limited-service restaurant needs to learn how to answer if they want to be successful marketing in the years ahead.

Zeta Digital Trends Update ā Week of June 1st, 2020
Zetaās Digital Trends Update offers insights on things like media spend, site engagement, internet traffic, and more. Digital Trends on the Up… Airtravel RetailĀ Hospitality Digital Trend FLAT or on the Decline… Video CPMs Display CPMs Out-of-Home ShoppingĀ Consumers are resuming their normal commercial patterns as states ease back on social-distancing regulations. Strong consumer confidence […]

Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is especially true in the ultra-competitive space of fast-casual and quick-service dining.Ā Identity resolution links every customer touchpoint through a single, real-time portal that makes omnichannel personalization possible.Ā It is how restaurant brands can […]

How to Improve the Customer Experience for Car Buyers
Improving the customer experience for car buyers is critical for both dealers and OEMsāitās the easiest way to maximize retention and boost long-term sales. But how do you do it? Here are 3 best practices.

How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to blend their marketing platform with their data-management platform.

Data Talks Part 4: The All-Important Battle for Data Control
By watching Zeta Globalās Data Talks series, youāll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forresterās VP Principal Analyst Joe Stanhope talk with Zetaās CTO Christian Monberg discuss!

Coronavirus Is Hurting the Automotive Industry Beyond Sales
Coronavirus is hurting the automotive industry, but not in the way you might think. Yes, new car sales are down, but thatās just the tip of the iceberg.