Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers make better decisions. “Who’s buying our products? How many impressions does it take to get a response? What is the optimal price?” Now, with so much consumer behavior taking […]
Zeta Pulse on Today’s Consumer: Travel, Retail, Work, and More
It’s been two years since COVID-19 has impacted the world, affecting the larger economy and how people work, travel, and shop. Check out the latest Zeta Pulse — our proprietary consumer sentiment survey — to understand the reshaped consumer mindset, including what has changed and what is making a comeback.
Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from more than 4.1 billion users in 2021 to 4.5 billion in 2025, smart marketers must ensure their email strategies deliver relevant, timely communications to customers throughout the purchase funnel. […]
A Moment with Juliet Schuler: “Take Charge of Your Own Career”
In celebration of Women’s History Month, we are honored to spotlight our own extraordinary female leader, Juliet Schuler, Chief Diversity and Inclusion Officer. Juliet leads the company’s DEI strategy and has been a longtime champion for empowering women at Zeta. With more than 20 years of marketing experience, she’s worked in New York City, Paris, […]
Trademarks of an ESP Leader
In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. That’s why we’re always striving to continuously improve our platforms to provide marketers with the industry’s foremost email solution. And our work hasn’t gone unnoticed. On March 15, Forrester, an independent research firm, named Zeta Global a Leader in […]
Zeta & Mediahub: Bridging the Inclusivity Gap in MarTech and AdTech
How can we create open, safe work environments for Black professionals to thrive? In honor of Black History Month, Zeta and Mediahub, an award-winning global creative media agency, recently teamed up for a frank discussion on inclusivity in the MarTech and AdTech industry. The panel, “Closing the Inclusivity Gap in MarTech and AdTech,” was […]
Zeta Global Certified as a RealCDP by CDP Institute, Achieving Perfect Scores
It’s been a big year already for Zeta; and we’re proud to announce that we’ve recently been certified by the CDP Institute as a RealCDP. Not only this, but Zeta also exceeded core requirements to earn top marks across all categories. If you want to check out the full audit report for yourself, you can […]
The 9 Trends Successful Marketers Can’t Ignore in 2022
Two years into our new normal, audiences no longer feel like they’re stuck in a moment. Mindsets are shifting as people continue to look forward into the future. Even with the proliferation of new variants, consumers are shifting back to old shopping habits as consumer buying trends shift ever upward. But their shopping habits have […]
Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get […]
Chasing Causal Holy Grails: Quantifying Advertising Success
Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer.
Unwrapping the Biggest Holiday Retail Trends of 2021
From early shopping events to shop-in-shops and everything in between…these are the holiday retail trends you can’t ignore this season.
Data-Driven Intelligence for Full-Funnel Marketing
In this blog, we’ll unpack how to better understand the nuances of the marketing funnel and how to best reach consumers at each stage.