Resources

Featured martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

Email Authentication Protocols

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

email testing

The Dirty Word No Email Marketer Wants to Hear: Testing

How to make Email Testing easy, do it right, and get measurable results The word “test” often conjures up bad memories … maybe it takes you back to high school biology or the college history classroom when what seemed like endless studying delivered a less than impressive result. Try to put those images out of […]

7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open

A guide to making the most of important words in your email

Machine Learning

Machine Learning is the Future of Email Marketing

Discover how machine intelligence is the future to your success in email marketing.

Behavioral Personalization

Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.

The Relevancy Ring: The ESP Buyer’s Guide 2017

The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

customer experience holiday

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]

push mobile marketing strategy

Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know

Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]

data preparation

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to be highly effective? Using old and inactive emails might land you on the naughty list with ISPs. Many industry statistics report that at least 30% of emails change each year, so making your data list […]

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