For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]
This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
How to make Email Testing easy, do it right, and get measurable results The word “test” often conjures up bad memories … maybe it takes you back to high school biology or the college history classroom when what seemed like endless studying delivered a less than impressive result. Try to put those images out of […]
A guide to making the most of important words in your email
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]
Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to be highly effective? Using old and inactive emails might land you on the naughty list with ISPs. Many industry statistics report that at least 30% of emails change each year, so making your data list […]