Resources
Data Talks Part 2: The Best Marketers Will Incorporate AI Into Their Toolbox
By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!
Zeta Digital Trends – Week of May 11th, 2020
Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.
Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
Data Talks Part 1: Marketers Must Become Technologists
By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!
The Acceleration of Analog to Digital: Why Is Connected TV a Must Have for Brands Today
Why is Connected TV a must have for brands today? Because media consumption habits are changing faster than ever due to coronavirus, forcing brands to rethink their approach to digital marketing. Watch Zeta Global’s Divisional President, Mike Caprio, for a roundtable discussion on the effect that the coronavirus is having on the already evolving TV […]
Addressing Consumer Demand for Credit in the COVID-19 Economy
Consumer demand for credit in the COVID-19 economy is growing exponentially. Credit issuers are facing a rapidly changing credit landscape, with models that may no longer predict creditworthiness. Credit issuers need new solutions Banks are looking for real-time signals of consumer credit quality like employment and propensity to pay. By assessing real-time signals like occupational […]
Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Here are some numbers you need to know… 57% of Americans utilize some form of streaming service. 80% of U.S. households should be reachable through OTT. 56% of consumers now have an internet-connected television. 28% of Americans watch TV exclusively through streaming services. (Zeta’s own internal research shows 60% of US adults no longer have […]
What Is Semantic Analysis?
This blog explains what semantic analysis is, what it means in the context of machine learning and data science, and why it’s important.
Brand Innovators Livecast Series: Women in Marketing
The Women in Marketing Livecast series keeps our community engaged, educated, and inspired. In this session, Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay dives into a range of important topics from latest trends, technologies, challenges and opportunities. Click below to view the session moderated by Zeta Global’s Group VP of Global Strategy, Cynthia Janelli. […]
What Retail Businesses Can Learn From Amazon
In the world of online retail, it’s Amazon and everyone else. While many factors allowed Amazon to climb to the top of the online-retail food chain, their ability to provide individual consumers with a personalized, 1:1 shopping experience is perhaps their biggest asset. The provision of a 1:1 retail experience at depth and scale isn’t […]