According to Forrester, brands using ZMP get 50% greater results. Learn More »

Resources

Featured

Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

Top 5 Financial Lessons Learned From COVID-19

With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.

What Is Zeta’s Approach to Website Personalization?

What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?

What is Zeta’s Opportunity Explorer?

What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!

Automotive: Increasing Clicks and Maximizing Conversions

Helping one of the world’s most well-recognized automotive brands take their omnichannel engagement to the next level.

What is Zeta's approach to artificial intelligence?

What is Zeta’s Approach to Artificial Intelligence?

In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.

What Is the Zeta Data Cloud?

The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.

3 Approaches to Omnichannel Every Marketer Should Know

3 Approaches to Omnichannel Every Marketer Should Know

Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.

9 Ways Marketers Can Increase Ecommerce Customer Retention

Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.

3 Considerations for Marketing in the New Year

Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.

What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

In The Know

Get Fresh Marketing Insights Delivered Right To Your Inbox.

SUBSCRIBE TO OUR NEWSLETTER