Resources

ebook describing how brands can connect with sports fans

How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?

Engaging sports fans in the midst of coronavirus chaos.

Consumer Packaged Goods Brands Support Consumers

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

Modern Glass Architecture

​FinServ Marketers, It’s Time to Dive Into the Digital Evolution

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]

email deliverability

Email 101: How to Improve Deliverability

Deliverability is key to a high-performing email campaign and overall good email program.  It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]

Digital Consumer Insights During Uncertain Times

While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth.   We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]

Multicultural Customer Base

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]

Empowering Women in the Workplace

What Does Empowering Women in the Workplace Actually Mean? 

Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.  

Personalization strategy

Marketers, beware! Don’t let segmentation drive your personalization strategy 

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.  As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]

Zeta product updates

February Release Radar

Welcome to Zeta’s Product Release Radar, designed to keep you in the loop on powerful new updates and features we’ve released in our award-winning Zeta Marketing Platform!

measure marketing results

Zeta Best Practices: 3 Ways To Measure Marketing Results

Zeta Global’s leading marketing platform unifies customer engagement and measurement across all channels, giving marketers an advantage on speed, control, and accuracy. Read below, or contact us directly to learn more. Marketers have increasingly benefitted from programmatic marketing, which delivers three advantages over legacy approaches: speed, control, and measurement accuracy.  This article describes best practices […]

ROAS

The RealReal Boosts ROAS by 57% by partnering with Zeta

“Zeta gives us unparalleled personalization capabilities — enabling us to efficiently reach in-market customers and get better results. Plus, we stay in control of the customer experience throughout.” – Marketing Director at TheReal Real About the Customer The RealReal is the world’s leading retailer of luxury consignment clothing and apparel. Challenge The RealReal was looking […]

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