We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
By: Pavan Korada, Group Vice President of Analytics & Data Science Deterministic Lift Analysis Webinar Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve […]
The World is Changing and Taking Customer Expectations Along with It By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away. But the leaders […]
Zeta Webinar on Deterministic Measurement & Attribution Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true […]
It All Starts and Ends with Data By: Michael Lewis, Group VP, Retail, Zeta Global Just back from eTail West, I can’t help but wonder if we, as technology solution providers, are pushing the right message to marketers in 2019. Marketing today is all about personalization and individualization, right? My immediate answer is: absolutely! But, […]
By: Jason Hornik – Vice President of Strategy, Zeta Global Download the Micro Moments Webinar below to see how to capitalize of customer micro moments: Both minor and significant consumer interactions can greatly influence customer experiences and purchase decisions. As a marketer, do you have the ability to identify these interactions to ensure you […]
Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]
Every marketer understands the undisputed value of their first-party data. The challenge comes when we need to grow beyond our existing CRM data and enrich audiences with behavioral signals that provide us with insights into our customers. This webinar will talk marketers through a case study on how to use natural language processing to understand […]
The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.
Do you look at micro moments to hyper-personalize your omnichannel customer experiences? More so, to increase revenue and customer retention? Tune in to this complimentary 60-minute webinar from Zeta co-hosts Michael Lewis, Group VP of Retail and Jason Hornik, Zeta VP of Strategy and uncover how best to hyper-personalize your omnichannel customer experiences through “micro […]
Webinar Recording | Marketers Will be Laser Focused on Driving Positive Customer Experiences Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019, marketers will begin to truly capitalize on the significant opportunities presented by the increased velocity of marketing data. In 2019, we expect meaningful AI/ML advancements […]
Learn why data should be at the core of your marketing strategy. National Retail Federation Expert and Forrester Vice President and Principal Analyst, Brendan Witcher, Breaks it Down for Marketers. By: Michael Lewis, Group Vice President, CRM U.S. at Zeta I had the pleasure of hearing all about the latest retail digital marketing trends from […]
By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]