Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta’s recent Brandweek session.
What Is People-Based Search and How Does It Work?
Search is easily one of the top digital channels at driving higher conversion rates. Savvy marketers are always looking to leverage this medium to optimize their search campaigns. Google takes most of the guesswork out by providing recommendations using user data gathered from web activity. This is where Zeta Global steps in — bringing in […]
Health Insurance in the COVID Era
Here’s how consumers are trending as it relates to health insurance.
Back to Office Plans Will Power a Wave of Resignations
The evidence is clear—millions of American workers aren’t ready to return to the office, and they’re willing to say “so long” to their jobs if employer’s force their hand.
The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown whether this stems from a lack of knowledge of marketing analytics or a lack of resources. Nevertheless, measurement is a crucial component to driving business growth and should never be overlooked. To help […]
Zeta Unveils New Master Data Management Innovation, Eliminating Dependency on IT
All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and flexibility over first-party data activation.
5 Tips for Back to School Marketing
Key advice from Zeta on how retail marketers can make the most of this back to school season.
Apple Mail Privacy Protection: What Marketers Can Do Now and the Permanent Changes Ahead
What does Apple’s mail privacy protection initiative mean for marketers? Part 2.
The Ultimate Back to School Marketing Checklist
A checklist to help retail marketers ensure their back to school campaigns are as powerful as possible.
Apple Mail Privacy Protection: What is it and how will it change email marketing?
Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.
American Interest in the Olympics Hits a Low
Americans aren’t “all-in” on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
Utilizing Ensemble Models for Marketing Campaigns
An insightful piece on ensemble modeling from Pawan Pathak, Gayan De Silva, David Hanzelka, and Sunpreet Singh Khanuja.