Resources

Empowering Women in the Workplace

What Does Empowering Women in the Workplace Actually Mean? 

Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.  

Personalization strategy

Marketers, beware! Don’t let segmentation drive your personalization strategy 

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.  As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]

measure marketing results

Zeta Best Practices: 3 Ways To Measure Marketing Results

Zeta Global’s leading marketing platform unifies customer engagement and measurement across all channels, giving marketers an advantage on speed, control, and accuracy. Read below, or contact us directly to learn more. Marketers have increasingly benefitted from programmatic marketing, which delivers three advantages over legacy approaches: speed, control, and measurement accuracy.  This article describes best practices […]

identity resolution

The Perfect Match: Identity Resolution & Omnichannel Personalization

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

The 5 Skills Every CMO Needs to Thrive in Today’s Environment

Even though every company and every industry is different, there are universal skills every CMO needs to thrive in today’s business climate. Below, we highlight the five most important skills for CMOs to acquire in the pursuit of success this year, next year, and  beyond. Skill #1? Be adept at data  Every CMO knows the […]

Customer Experience

A Better Customer Experience Starts with Your Website

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings.  Studies consistently highlight the importance of the […]

Identity Resolution

Identity Resolution Enhances Omnichannel Retail

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey May 21, 2019 Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce […]

martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

Gen Z

How to Engage with Gen Z Customers

Entire generations have their identity defined by how they interact with technology June 13, 2019 Part of being a marketer means continually innovating your strategy. Particularly in the digital era, when new technology and engagement channels rapidly influence consumption trends, marketers have to ensure that they’re adapting their strategy to better engage customers and build lasting customer-brand […]

data activation

Activate Consumer Data to Deliver Truly Valuable, Personalized Experiences at Scale

Brands unable to harness signals and utilize the full value of consumer data could lose market share. We were pleased to participate at Gartner Marketing Symposium 2019. We connected with so many great marketers and identified common pain points across the profession. What stands out most are the shared struggles around data activation. Whether it’s for driving acquisition, optimizing experience or boosting […]

Zeta Global Attribution

Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes

By: Pavan Korada, Group Vice President of Analytics & Data Science Deterministic Lift Analysis Webinar Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve […]

Direct-to-Consumer

What Marketers Must Learn from the Direct-to-Consumer Disruption

The World is Changing and Taking Customer Expectations Along with It By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away. But the leaders […]

Never miss a growth opportunity