Watch Zeta Live Sessions On-Demand. >>

Resources

Featured

Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Does Dark Mode Matter for Email Marketing?

What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.

4 Ways to Increase eCommerce Conversion Rates This Holiday Season

Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.

4 Keys to Building a Positive Customer Experience Online for Retailers

Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.

Gen Z

How Marketers Can Better Engage Gen Z Using Content

Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.

What Is the Zeta Marketing Platform?

What is the Zeta Marketing Platform and how does it help marketers make better decisions? It’s time to get the answers you’ve been looking for.

5 Email Marketing Tips for the Holidays

Looking for email marketing tips for the holidays? Here are 5 “must-dos” every email marketer should follow.

What Every Marketer Needs to Know About Customer Retention

If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why wouldn’t you?—After all, the best way for any brand to grow isn’t through new customer acquisition, but through current customer retention. How can you be sure?—Well, you don’t need to take […]

Last-Minute Marketing Trends for Black Friday and Cyber Monday

With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. To help you get the very most for your business heading into the all-important holiday season, here are some last-minute marketing trends for Black Friday and Cyber Monday that you need to know. […]

Are CDPs Worth the Investment?

Customer data management solutions are the #1 technology being implemented by enterprise companies right now, and CDPs in particular are at the top of every marketers wish list. But are CDPs worth the investment? Unfortunately, early research suggests they might not.  For example, one study found that almost 75% of marketers believe the implementation of new technologies (like […]

Projections Retailers Need to Know for Black Friday and Cyber Monday

Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where holiday retail sales didn’t increase YoY was 2008—the year of the Great Recession (that year, holiday retail sales declined by 4.7%). Although 2020 shouldn’t be […]

Retail Marketing: 5 Ways to Activate Customer Data for the Holiday Season

With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly activate customer data for the holiday season, you’ll not only increase your Q4 sales—you’ll also increase customer lifetime value heading into the new year.  So with that said, […]

In The Know

Get Fresh Marketing Insights Delivered Right To Your Inbox.

SUBSCRIBE TO OUR NEWSLETTER