Resources

Featured

What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

Walled gardens are here to stay

Data Talks Part 3: Walled Gardens Are Here To Stay

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

How to Boost New Car Sales This Year

What Can Brands Do to Boost New Car Sales This Year?

The auto industry is hurting due to COVID-19, and every brand is looking to boost new car sales this year. At Zeta, we have some interesting ideas that carmakers and automotive marketers should consider to get back on track.

Current Digital Trends

Zeta Digital Trends – Week of May 18th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

How marketers can better incorporate ai

Data Talks Part 2: The Best Marketers Will Incorporate AI Into Their Toolbox

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

May 11th digital trends

Zeta Digital Trends – Week of May 11th, 2020

Zeta’s weekly Digital Trends offers week-over-week insights on things like media spend, site engagement, internet traffic and physical-location data.

data talks series with Forrester Research

Data Talks Part 1: Marketers Must Become Technologists

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

Connected TV

Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?

Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of millions and as viewers continue to cut the cord, broadcast TV will cease to be effective at influencing large audiences of consumers.

Semantic-Analysis

What Is Semantic Analysis?

This blog explains what semantic analysis is, what it means in the context of machine learning and data science, and why it’s important.

What Retail Businesses Can Learn From Amazon

What Retail Businesses Can Learn From Amazon

Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an even better digital experience for customers.

Restaurant Chains use Customer Data

Do Chain Restaurants Need Customer Data?

Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.

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