Resources

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

A Lookback at CES by Stefanie Henderson and Kelsey Smith, Zeta Global VPs Everywhere you turn, it is evident that technology is a pervasive part of our daily life. As marketers, we have to be ready to react at a moment’s notice and drive the way consumers want to receive content – whether it be […]

Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

Blog Contributor: Neej Gore   We recently spoke to Neej Gore, President of Zeta’s Data Cloud, about how retailers can transform their customer data into actionable campaigns. Today, we are circling back with him to see how other industries can leverage what retailers have done to turn their customer data into actionable campaigns for 2019. […]

Customer Loyalty and Data Capture Delivers for Marketers

Customer Loyalty and Data Capture Delivers for Marketers

Part two of three.   In the heart of any holiday season when buying activity is at its highest, marketers have a unique opportunity to deepen customer relationships through Loyalty Programs.  Initial sign-up incentives, like double points or “on-the-spot” discounts, are tactics that entice consumers to join a program.  These enrollment benefits also incent customers […]

Zeta Global Peak Marketing

Listening and Interpreting Customers’ Real Time Signals During Peak

Part one of three. What I Want Right Now May Change…so Marketers Pay Attention! By: Michael Lewis   I used to think that I could keep up with my teenagers’ constant changes. I now know better, that it’s next to impossible, and I’ve learned to adapt to this ever-changing world of plans being made, broken […]

5 Ways to Transform Customer Data into Actionable Holiday Campaigns

With Black Friday quickly approaching, now is an ideal time to take a closer look at your customer data—and even check it twice—to make sure you are using it to its full potential. Do you know enough about your customers to generate actionable data-driven marketing campaigns for the holidays? Are you looking closely enough at the […]

4 Important Ways to Connect with Customers and Drive ROI This Holiday Season

If you are working in retail, eCommerce, CPG and adjacent industries, the next few months could make or break your bottom line based on historical statistics. Last year, holiday sales alone accounted for 20% of retail industry revenue. With the stakes that high, it’s important to make sure you’re reaching target customers with the right […]

email platform infrastructure

Overcoming a Critical Retail Marketing Challenge: Customer Acquisition

Editor’s note: This article and interview were orchestrated by Zeta Global’s SVP of Customer Experience, David Schey. Connect with him and get more insights on LinkedIn. An interview with Brendan Witcher, Principal Strategist, eBusiness & Channel Strategy, Forrester Earlier this year we sat down with Brendan Witcher, principal strategist, eBusiness & Channel Strategy at Forrester to […]

Data in Motion: A Retailer’s Key to Fueling Customer Engines

Is your retail organization creating a journey map for both your brand and customer? If not, you may find yourself lost, looking for a new route. Listening and responding to client and prospect signals is the best way to correct course and reach your desired destination with consumers. Data in Motion vs. Stuck in Standstill […]

How to Choose the Best CRM Solution for Your Enterprise

When it comes to customer relationship management, not all technology is created equal—especially when operating on an enterprise scale. The solution you ultimately choose will provide the foundation for understanding your customers and meeting their growing expectations. That, in turn, will determine the ROI of your marketing and success of your brand for years to […]

using automation to personalize at scale

10 Marketing Automation Do’s and Don’ts For Your Business

Today’s consumers expect customized experiences and on-demand engagement at the channel of their choosing. Nearly all marketers now appreciate the impact personalization can have on improving customer relationships and conversion. According to recent research by Researchscape, almost all believe it has at least some impact while “Seventy-four percent believe personalization has a ‘strong’  or  ‘extreme’ […]

Activating Your Mobile Program By Integrating With Social Media

Chad Starbuck, Zeta’s expert on all things mobile, continues to share his insight on how to build upon your current mobile programs. Chad’s previous posts provided tips on SMS, MMS, App Push Notifications and Mobile Wallet. Today, he is sharing his expertise on how to activate — and enhance — your mobile programs by integrating […]

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