Resources

Featured

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

Reputation Warming

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.

Email Deliverability Peak Season

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak. It’s the time of the year when everyone is taking advantage of the high propensity for consumers

email deliverability best practices

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email deliveries.

Email Authentication Protocols

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

email testing

The Dirty Word No Email Marketer Wants to Hear: Testing

How to make Email Testing easy, do it right, and get measurable results The word “test” often conjures up bad memories … maybe it takes you back to high school biology or the college history classroom when what seemed like endless studying delivered a less than impressive result. Try to put those images out of […]

7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open

A guide to making the most of important words in your email

Machine Learning

Machine Learning is the Future of Email Marketing

Discover how machine intelligence is the future to your success in email marketing.

Behavioral Personalization

Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.

Financial Services Marketing

The Future of Relevance – Financial Services

More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]

The Relevancy Ring: The ESP Buyer’s Guide 2017

The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

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