Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
How to make Email Testing easy, do it right, and get measurable results The word “test” often conjures up bad memories … maybe it takes you back to high school biology or the college history classroom when what seemed like endless studying delivered a less than impressive result. Try to put those images out of […]
A guide to making the most of important words in your email
Whether captivating new customers, retaining your consistent fans, or winning back lapsed consumers, inserting cutting-edge behavioral elements promises a positive response.
More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]