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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

What’s the Difference Between Last-Click Measurement and Deterministic Measurement?

What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!

Does Dark Mode Matter for Email Marketing?

What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.

4 Ways to Increase eCommerce Conversion Rates This Holiday Season

Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.

4 Keys to Building a Positive Customer Experience Online for Retailers

Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.

Gen Z

How Marketers Can Better Engage Gen Z Using Content

Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars in transactions in 2020.

What Is the Zeta Marketing Platform?

What is the Zeta Marketing Platform and how does it help marketers make better decisions? It’s time to get the answers you’ve been looking for.

5 Email Marketing Tips for the Holidays

Looking for email marketing tips for the holidays? Here are 5 “must-dos” every email marketer should follow.

What Every Marketer Needs to Know About Customer Retention

If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why wouldn’t you?—After all, the best way for any brand to grow isn’t through new customer acquisition, but through current customer retention. How can you be sure?—Well, you don’t need to take […]

Last-Minute Marketing Trends for Black Friday and Cyber Monday

With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. To help you get the very most for your business heading into the all-important holiday season, here are some last-minute marketing trends for Black Friday and Cyber Monday that you need to know. […]

In The Know

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