Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.
How can the modern CMO ensure success in 2020 and beyond? It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but […]
Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations. Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 […]
Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings. Studies consistently highlight the importance of the […]
Email is driving a greater percentage of revenue for brands and marketers, learn how to stay relevant with new email acquisition strategies. Email is more important for marketers today than ever before. Consumers are responding to email from brands and marketers at higher rates this year than last year. In addition, email is driving a […]
A comprehensive guide to top email vendors including platform infrastructure, baseline core feature requirements, and third-party integration. Zeta is proud to be featured in the 2019 Red Pill Email Vendor Guide, where our product was compared against other innovative leaders in the industry in email platform infrastructure, baseline core feature requirements, and third-party integration categories. […]
B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. May 17, 2019 Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an […]
Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey May 21, 2019 Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce […]
For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]
Entire generations have their identity defined by how they interact with technology June 13, 2019 Part of being a marketer means continually innovating your strategy. Particularly in the digital era, when new technology and engagement channels rapidly influence consumption trends, marketers have to ensure that they’re adapting their strategy to better engage customers and build lasting customer-brand […]
This innovative pharmacy helps people on their path to better health with nearly 10,000 retail pharmacies, over 1,000 walk-in medical clinics, nearly 80 million plan members and a dedicated senior pharmacy care business. The company enables people, businesses and communities to manage health in more affordable and effective ways.