Resources
Are Personalization & Individualization Causing Intimidation Within your Marketing Organization?
It All Starts and Ends with Data By: Michael Lewis, Group VP, Retail, Zeta Global Just back from eTail West, I can’t help but wonder if we, as technology solution providers, are pushing the right message to marketers in 2019. Marketing today is all about personalization and individualization, right? My immediate answer is: absolutely! But, […]
What Marketers Can Learn from Micro Moments to Influence the Customer Experience
By: Jason Hornik – Vice President of Strategy, Zeta Global Download the Micro Moments Webinar below to see how to capitalize of customer micro moments: Both minor and significant consumer interactions can greatly influence customer experiences and purchase decisions. As a marketer, do you have the ability to identify these interactions to ensure you […]
Direct-to-Consumer Brands – What are They Doing Right?
Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]
What’s Hot in 2019 Retail Marketing?
Learn why data should be at the core of your marketing strategy. National Retail Federation Expert and Forrester Vice President and Principal Analyst, Brendan Witcher, Breaks it Down for Marketers. By: Michael Lewis, Group Vice President, CRM U.S. at Zeta I had the pleasure of hearing all about the latest retail digital marketing trends from […]
How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning
By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]
The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019
A Lookback at CES by Stefanie Henderson and Kelsey Smith, Zeta Global VPs Everywhere you turn, it is evident that technology is a pervasive part of our daily life. As marketers, we have to be ready to react at a moment’s notice and drive the way consumers want to receive content – whether it be […]
Marketing and Artificial Intelligence: How Marketers Can Get More From AI
In an age where people can’t stop talking about data, marketers still spend a tremendous amount of time guessing what tactics will be most effective in terms of driving user engagement en masse. The reason? Many of the available MarTech solutions treat consumers as loosely defined audiences rather than the individuals they are. (At Zeta, […]
Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019
Blog Contributor: Neej Gore We recently spoke to Neej Gore, President of Zeta’s Data Cloud, about how retailers can transform their customer data into actionable campaigns. Today, we are circling back with him to see how other industries can leverage what retailers have done to turn their customer data into actionable campaigns for 2019. […]
Customer Loyalty and Data Capture Delivers for Marketers
Part two of three. In the heart of any holiday season when buying activity is at its highest, marketers have a unique opportunity to deepen customer relationships through Loyalty Programs. Initial sign-up incentives, like double points or “on-the-spot” discounts, are tactics that entice consumers to join a program. These enrollment benefits also incent customers […]
Listening and Interpreting Customers’ Real Time Signals During Peak
Part one of three. What I Want Right Now May Change…so Marketers Pay Attention! By: Michael Lewis I used to think that I could keep up with my teenagers’ constant changes. I now know better, that it’s next to impossible, and I’ve learned to adapt to this ever-changing world of plans being made, broken […]
Retail Marketing: 5 Ways to Activate Customer Data for the Holiday Season
With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly activate customer data for the holiday season, you’ll not only increase your Q4 sales—you’ll also increase customer lifetime value heading into the new year. So with that said, […]
Overcoming a Critical Retail Marketing Challenge: Customer Acquisition
Editor’s note: This article and interview were orchestrated by Zeta Global’s SVP of Customer Experience, David Schey. Connect with him and get more insights on LinkedIn. An interview with Brendan Witcher, Principal Strategist, eBusiness & Channel Strategy, Forrester Earlier this year we sat down with Brendan Witcher, principal strategist, eBusiness & Channel Strategy at Forrester to […]