Resources
Consumers Want to Get ‘Personal’… Is AI Filling the Need?
As marketers, we’ve all heard about personalization, and personalized emails … and getting personal with consumers, but are we responding appropriately to propel our brands into the hearts and minds of consumers? Are we truly embracing person-based marketing, or are we faking it until we can make it? Perhaps we should be taking a closer […]
Building Audience Engagement for Publishers — An Interview with Daniel Ha
Daniel Ha is president of the Disqus Division, leading the growth of the audience development platform that’s popularly used by millions of content and brand publishers. He specializes in consumer-facing product strategy and go-to-market. Q. What are the most significant challenges online publishers are faced with today? Online publishers operate in an ever-shifting landscape and, […]
How to Follow a Customer-Centric Acquisition Marketing Approach — An Interview with Eric Presbrey
Eric Presbrey, president of Zeta’s ZX division, is charged with helping leading brands build digital audiences and create new customers. The Zeta ZX division works across all digital platforms, devices, formats, audiences and channels integrating Zeta’s platform with its Data Cloud containing 650M+ consumer profiles to build targeted audiences. Today, Eric is sharing how ZX […]
Exploring The Most Impactful Marketing Objective: Customer Retention
Businesses today have realized that the best way to grow is not by finding new customers, but by retaining the existing ones. In fact, acquiring a new customer can be 5-25x more expensive than retaining a current customer. Customer loyalty mostly comes from a pleasant customer experience. Millennials are even willing to spend up to […]
Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?
If you answered “Yes” to our title question, you are not alone. In a recent online survey of over 300 B2C marketing and IT professionals we conducted with Forrester Consulting, “misaligned priorities” and “organizational silos” topped the list of reasons why true customer-focused strategies could not be achieved. Key findings from the “Utilize a Change […]
Artificial Intelligence…We Need it to be Competitive Marketers, But What do we do With it?
Today we are talking to Christian Monberg, CTO of Zeta Global, and the founder of Boomtrain. Chris joined Zeta a few months ago when the company acquired Boomtrain. He is our resident AI/ML expert and is sharing his thoughts on how AI can be used effectively to propel your marketing efforts forward. Here’s the interview: […]
Applying the Customer Experience to Holiday Touchpoints
During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab attention and influence actions. Think about the context of your customers at each moment in their purchase path: Where are they? What device are they using? What is their mindset in a given moment? Building seamless touchpoints […]
Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know
Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile marketing efforts. In previous posts, we’ve discussed how SMS and MMS text messages can enhance your marketing mix by giving you the ability to reach your customers via 160 characters or rich media content such as images, videos […]
What Makes a Good Email Copy? Characteristics of Compelling Templates
Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […]
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won’t jump ships unless there was a serious issue with their product/service. But times have changed […]
Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It
Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […]
The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation
The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […]