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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Introducing: Customer Data Management Plus More – Zeta’s CDP+

By: Christian Monberg, Chief Technology Officer & Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge: acquiring new customers and growing existing relationships in a time where every brand is trying to do the same thing.  Understanding both customers and prospects in the context of their journey with […]

When to Use Last-Click Attribution

Modern marketers are quick to malign the use of last-click attribution. But the truth is, every attribution framework has strengths and weaknesses. In this blog, we’ll explore when to use last-click attribution for your business, and when to avoid it. What’s last-click attribution? To know when to use last-click attribution, you need to know what […]

The 3 Layers of Email Authentication Protocol

To succeed with scalable email marketing, it’s critical for brands to follow best practices for email authentication. In addition to playing a role in the acceptance of your email by an ISP, your authentication results will also play a role in determining inbox placement. Fail to use the right authentication methods, and your brand’s email […]

How to Enhance the Customer Experience During the Holidays

Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are INTENSE. In fact, they’re so intense that marketers only have a moment (and a brief one at that) to grab the attention of consumers and influence their actions. If your goal is to enhance […]

4 Tips to Boost Marketing ROI During the Holidays

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of COVID-19—an era in which consumers are watching their discretionary spending more closely than any point since the Great Recession—the stakes are even higher. With so much on the line, it’s critical you do […]

The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers and CPG retailers have been focused on organic growth driven by incremental sales—using everything from UPC codes and loyalty programs, to merchandising management and shopper marketing—to increase sales by better targeting: The right offers At the […]

The Future of Marketing: Is Addressability Going Away?

In recent months, curious marketers have been asking themselves a question: is addressability going away?  At Zeta, we think the answer is pretty clear: Absolutely not.  Here’s why… Addressability isn’t under threat—access to it is In the realm of digital marketing, addressability is a broad term. If a device or channel allows marketers to message […]

How to Create Innovative Customer Experiences with Zeta Channel Manager

Consumers own more cutting-edge technology than ever before, with households possessing an average of 10 internet-connected devices (smart speakers, smart TVs, laptops, etc.).  The challenge is that these technologies don’t all interconnect. This limitation forces digital marketers to use an average of 91 different tools in a vain attempt to  engage consumers across every channel […]

3 Strategies to Improve Engagement With Your Email Audience

Improving engagement is a common goal for many marketers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience.  Strategy #1: Create an exit survey Unsubscribers don’t have […]

5 Ways Consumer Behavior is Changing in the United States Forever

Thanks to the coronavirus pandemic, the economy is in a recession and everyday Americans are going about their daily lives in ways no one could have anticipated at the start of the year (working from home, virtual happy hours, etc.). Some of these changes are temporary (e.g. masks), but some are going to last. Here […]

Why CMOs Need Predictive Analytics Now More Than Ever

There are many factors (some more important than others) that contribute to the success of a marketing campaign. But of all the factors to consider, predictive analytics might matter more than any other. Predictive analytics are what make it possible for brands to communicate with prospects and customers in a more persuasive way, and set […]

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