Resources
The Ultimate Back to School Marketing Checklist
A checklist to help retail marketers ensure their back to school campaigns are as powerful as possible.
Apple Mail Privacy Protection: What is it and how will it change email marketing?
Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.
Back to School Marketing 2021: A Guide for the Retail Industry
Can’t-miss retail trends and predictions for the 2021 shopping season.
American Interest in the Olympics Hits a Low
Americans aren’t “all-in” on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
Utilizing Ensemble Models for Marketing Campaigns
An insightful piece on ensemble modeling from Pawan Pathak, Gayan De Silva, David Hanzelka, and Sunpreet Singh Khanuja.
5 Back to School Marketing Ideas for Retailers
Consider these 5 critical back to school marketing ideas as you prepare your 2021 strategy.
Why Using Retina Images for Email Is Crucial for Marketing Success
Increase subscriber engagement and trust by adding retina images for high-DPI displays.
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
Google Presses “Pause” on Canceling Third-Party Cookies
Google delays the deprecation of third-party cookies until late 2023 as they look to support publishers while protecting users’ privacy.
What Makes a Great Email Newsletter?
Looking to elevate your email newsletter game? You’ve come to the right place!
