Few digital marketing arenas are as competitive as email—that’s why it’s so important to learn how to write subject lines that improve email open rates. To help you on your way, we wrote this article (and this one too) to help your brand’s emails POP amidst all the inbox clutter generated by angry bosses, doting […]
Put nicely, the first six months of 2020 were “no fun” for the global economy. Dozens of marquee brands— including Brooks Brothers, J. Crew, 24-Hour Fitness, Hertz, Sur La Table, Chesapeake Energy, Cirque du Soleil, Neiman Marcus, and Virgin Australia—filed for bankruptcy between the end of March and the start of July. For the brands […]
Learning how to craft a winning email subject line is one of the most important things any marketing team can do. The right subject line can help a brand stand out in an otherwise cluttered, crowded inbox. But mastering the art of subject line writing isn’t easy—it takes time. Unfortunately, time isn’t something a lot […]
We’re excited to announce a new partnership between Zeta Global and Mediahub, which will focus on delivering custom, innovative tools to Mediahub and its clients. As part of the partnership, Mediahub clients will receive data enhancements and capabilities that allow them to achieve marketing goals and drive greater media accountability throughout the full customer lifecycle, from acquisition through retention. […]
Omnichannel marketing is an iterative program design that allows brands to reach the same people over time across a combination of offline and online channels. The underlying objective of any omnichannel marketing program? To increase customer acquisition (or current customer value), reduce ineffective media, and realize operational efficiencies. Many brands think they engage in omnichannel […]
Online travel agencies (OTAs) are the latest casualty of COVID-19, and that’s welcome news for the hotel brands seeing their own operations decimated by the global pandemic. With consumers more focused than ever on personal health, it seems their long-standing obsession with rate parity (the backbone of the online travel agency operating model) is over. […]
Things have changed in digital marketing since the last recession. As a matter of fact, they’ve changed a lot. That’s good news for brands still looking to resonate with prospective and current customers. Especially given the uniqueness of this recession and its neutralization of the more “traditional methods” of marketing: Billboards, event sponsorship, transit wraps, […]
Cutting marketing spend in a recession is a favorite move of CFOs. But if history is any indicator, cutting marketing spend is a terrible idea. Come see what the data says about the brands that keep marketing during a recession versus the brands that quit.
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it can be translated into actionable insights that enhance a brand’s understanding of the customer. In other words, extracting customer intelligence from 1st-party data is where the true value lies. However, most […]
COVID-19 is driving a permanent increase in online retail forcing household brands from Target to Walmart to Starbucks to change the way they do business forever. Learn more in this in-depth article from the Zeta Research Team.