Resources

Customer Experience

A Better Customer Experience Starts with Your Website

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings.  Studies consistently highlight the importance of the […]

Identity Resolution

Identity Resolution Enhances Omnichannel Retail

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce platforms, while legacy […]

martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

Zeta Global Attribution

Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes

By: Pavan Korada, Group Vice President of Analytics & Data Science Deterministic Lift Analysis Webinar Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve […]

Direct-to-Consumer

What Marketers Must Learn from the Direct-to-Consumer Disruption

The World is Changing and Taking Customer Expectations Along with It By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away. But the leaders […]

Are Personalization and Individualization Causing Intimidation Within your Marketing Organization? It All Starts and Ends with DATA!

Are Personalization & Individualization Causing Intimidation Within your Marketing Organization?

It All Starts and Ends with Data By: Michael Lewis, Group VP, Retail, Zeta Global Just back from eTail West, I can’t help but wonder if we, as technology solution providers, are pushing the right message to marketers in 2019. Marketing today is all about personalization and individualization, right? My immediate answer is: absolutely! But, […]

Micro Moments that Drive CX

What Marketers Can Learn from Micro Moments to Influence the Customer Experience

By: Jason Hornik – Vice President of Strategy, Zeta Global   Download the Micro Moments Webinar below to see how to capitalize of customer micro moments: Both minor and significant consumer interactions can greatly influence customer experiences and purchase decisions. As a marketer, do you have the ability to identify these interactions to ensure you […]

direct-to-consumer brands

Direct-to-Consumer Brands – What are They Doing Right?

Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]

retail digital marketing

What’s Hot in 2019 Retail Marketing?

Learn why data should be at the core of your marketing strategy. National Retail Federation Expert and Forrester Vice President and Principal Analyst, Brendan Witcher, Breaks it Down for Marketers. By: Michael Lewis, Group Vice President, CRM U.S. at Zeta I had the pleasure of hearing all about the latest retail digital marketing trends from […]

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

By: Winnie Shen | Director of Data Operations, Zeta Global Moving Beyond First-Party Data Every marketer understands the value of first-party data. It’s a given that we all understand how important our data is that we house in our own databases. The challenge comes when we need to grow beyond our existing data, enrich those […]

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

A Lookback at CES by Stefanie Henderson and Kelsey Smith, Zeta Global VPs Everywhere you turn, it is evident that technology is a pervasive part of our daily life. As marketers, we have to be ready to react at a moment’s notice and drive the way consumers want to receive content – whether it be […]

Marketing and Artificial Intelligence: How Marketers Can Get More From AI

In an age where people can’t stop talking about data, marketers still spend a tremendous amount of time guessing what tactics will be most effective in terms of driving user engagement en masse. The reason? Many of the available MarTech solutions treat consumers as loosely defined audiences rather than the individuals they are. (At Zeta, […]

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