How To Increase Customer Engagement With Website Personalization
When it comes to ecommerce, customers want three things from a website. They want to be able to browse products with ease. They want easy-to-access customer support. And they want a smooth, clean checkout process. There’s no better way to tick those three boxes than with personalization. In this blog, you’ll learn how you can […]
Why Email Can’t Be Overlooked for Customer Acquisition
Even in the midst of an increasingly dynamic technology landscape, email is the backbone of modern customer acquisition.
3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising
Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.
How To Decrease Cart Abandonment With Website Personalization
Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.
What Does a Next-Generation ID Graph Look Like?
What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.
Email Marketing for Millennials – How to Boost Engagement
Do you know how to engage millennials with email? In this article, we’ll explore all the ways you can elevate your email to boost millennial engagement!
How Do Onsite Recommendations Elevate the Customer Experience?
Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.
Making the Most of Identity Resolution Technology
Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.
Zeta Celebrates Data Privacy Day 2021
A quick run through of what you should be paying attention to on Data Privacy Day this year…
Activating Consumer Data to Deliver Personalized Experiences at Scale
Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.
Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.
Top 5 Financial Lessons Learned From COVID-19
With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.