Strategic & Managed Services
to Optimize Customer Experience

Zeta’s Customer Experience (CX) group takes an innovative approach to help marketers personalize, automate and optimize the Customer Journey. In today’s Journey of One, more advanced thinking, models and tools are required to engage and drive the desired behavior. Using a proprietary methodology and unique set of tools, the CX group identifies the micro-moments that matter, designs omni-channel programs to maximize the impact of those moments and builds dashboards to track and improve performance.

Strategic Marketing Services

Customer Experience Design

Brand experiences—individualized for each customer—are simple in theory but complex in execution. The CX team helps leading brands with:

 

  • Audience strategy – Segmentation and targeting
  • User experience design – Creative, content and technical solutions
  • Data activation – Demographic, behavior and intent signals to build actionable clusters
  • Experience optimization – Predictive analytics and testing

Client Account Management

Marketing Expertise and Execution to Deliver 1:1 Brand Experiences

Get the guidance and partnership to increase the sophistication of your marketing programs. Zeta’s Client Managers are marketing visionaries and project management wizards. These expert communicators are focused on one thing: helping you win.

 

  • Business Process Integration – Campaign operations and measurement
  • Strategic Collaboration – Program recommendations and new ideas
  • Change Management – Project management and training

Managed Services

Campaign Operations Keep You Focused on Your Brand and Customer

Increase the speed and responsiveness of your communication. Zeta Managed Services orchestrates our global resources to deliver high-quality and flawless execution of your marketing campaigns.

 

  • Program Coordination – Platform configuration and setup
  • Campaign Management – Setup, coding and deployment
  • Measurement and Reporting – Response and campaign metrics

Learn how you can grow your business with Zeta

Zeta’s Commitment

WE’RE ENGAGED

We develop strong
relationships throughout
your team.

WE’RE ENGAGED

We develop strong relationships throughout your team.

WE’RE ACCESSIBLE

You will always have
access to all supporting
Zeta team members,
even during after-hour
emergencies.

WE’RE ACCESSIBLE

You will always have access to all supporting Zeta team members, even during after-hour emergencies.

WE LISTEN

We use our
experience to add
value beyond the
immediate request.

WE LISTEN

We use our experience to add value beyond the immediate request.

WE RESPOND

Zeta is committed
to responding to
client’s queries and
requests in a timely
manner.

WE RESPOND

Zeta is committed to responding to client’s queries and requests in a timely manner.

WE COLLABORATE

We effectively set priorities
with the client.

WE COLLABORATE

We effectively set priorities with the client.

WE’RE PROACTIVE

We keep clients informed
of the status of all
projects/initiatives.

WE’RE PROACTIVE

We keep clients informed of the status of all projects/initiatives.

WE FOLLOW UP

We always keep our promises
by  regularly soliciting feedback
to ensure that the needs
of our clients are met.

WE FOLLOW UP

We always keep our promises by regularly soliciting feedback to ensure that the needs of our clients are met.