The Forrester Wave - Zeta Global

Zeta Global recognized in The Forrester Wave TM

Enterprise Marketing Software Suites:
“Zeta is a rarity in terms of overall capabilities” and its combination of data and technology is “giving it the important ability to cross the entire customer lifecycle from acquisition.” Zeta was given the highest scores possible in the criteria of:
  • Data Services
  • Demand-Side Platform
  • Social Media Advertising
Cross-Channel Campaign Management

The report references Zeta customers who “raved about Zeta as a strategic partner, and [they] awarded the vendor near-perfect marks in terms of customer satisfaction.” Zeta was given the highest possible scores in the criteria of:

  • Cross-Channel Identity Resolution
  • Measurement and Optimization
  • User Experience
  • Native and Third-Party Integration
  • Supporting Products and Services

To learn more, please read our press release here