Email Service Provider RFP Series Part 1

Which Vendors Should You Include in Your RFP?


This Q&A series features Chris Marriott, President & Founder of Email Connect, and Cynthia Janelli, Group Vice President of Global Strategy at Zeta Global. Email Service Providers aren’t one-size-fits-all, so it’s important for brands to look at vendors that meet their specific needs. To tee off the series, we’ll uncover the answers to questions like:

  • How many ESPs to include in your RFP

  • What are the key differences between ESPs

  • How does a brand decide who to invite to the RFP process

Zeta is thrilled to be recognized in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” report as a Leader with the highest score in Strategy and the highest possible scores in 8 criteria across the Current Offering and Strategy categories.


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