Email Service Provider RFP Series Part 1
Which Vendors Should You Include in Your RFP?
This Q&A series features Chris Marriott, President & Founder of Email Connect, and Cynthia Janelli, Group Vice President of Global Strategy at Zeta Global. Email Service Providers aren’t one-size-fits-all, so it’s important for brands to look at vendors that meet their specific needs. To tee off the series, we’ll uncover the answers to questions like:
How many ESPs to include in your RFP
What are the key differences between ESPs
How does a brand decide who to invite to the RFP process