2019 Marketing Trends — The Rise of Individualization - Zeta Global

Webinar Recording | Marketers Will be Laser Focused on Driving Positive Customer Experiences

Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019, marketers will begin to truly capitalize on the significant opportunities presented by the increased velocity of marketing data. In 2019, we expect meaningful AI/ML advancements for marketers that will create efficiency and reduce the need for production staff to execute repetitive tasks. Brands will continue their digital transformation journey, but more will rely on outside experts. They will also embrace certification such as SOC 2. Identity matching will reach critical mass, propelling advancements in relevancy, individualization, and revenue optimization.

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