If your content goes online and no one engages, does it help you to meet your performance metrics? Likely not. One thing most marketers can agree upon is that producing engaging content is their top content marketing challenge. In a content-saturated world it’s tough to create content that reels people in, much less makes them stick around.
How can you make sure your content marketing efforts aren’t for naught? How can you drive engagement, the kind that builds long-term emotional connections? In this webinar, Janel Ahrens, VP of Marketing at Boomtrain will outline practical ways to make your content rise above the noise.
In this webinar, you’ll learn:
- Various levers you can use to help content engagement
- How to get started on producing engaging content
- Distribution strategies that make your content more engaging