Zeta Webinar on Deterministic Measurement & Attribution
Download this complimentary 60-minute on-demand webinar and slides featuring Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler for a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges:
- What is the true impact of channels layered on top of one another?
- What is the optimal mix of media spend?
Learn how you can more efficiently prove out your marketing ROI today.