Marketing is no longer about getting someone to click once: it’s about earning people’s attention day in and day out. This shift requires marketers to become experts at creating sticky customer experiences. But what makes a customer experience compelling?

In this webinar, Janel Ahrens and Nick Dujnic will talk about what modern consumers expect from businesses, and what marketers can do to engage them for the long haul.

In this webinar, you’ll learn:

  • How to use data to create valuable content
  • How Harley-Davidson, xoVain, and Pepperidge Farms built brand communities
  • The difference between a concierge experience and a creepy experience
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