Insights

Articles | September 20, 2016 |  4 min read How to Choose the Right ESP: 6 Differentiators That Matter Choosing the right Email Service Provider (ESP) is more than just a technical decision—it’s a strategic play. A comprehensive, future-proof ESP is the difference between email campaigns that drive revenue, and those that fall flat. However, finding the right…

Articles | April 17, 2024 |  4 min read Differences Between CDPs vs. CRMs for Marketers In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction?  Enter the realm of Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) software, where the quest for comprehensive customer insights…

Download the report to see why Zeta was recognized by the CDP institute for achieving perfect scores across all CDP evaluation categories.

Trending Topics | April 11, 2024 |  9 min read Adjusting to Cookieless Advertising—What You Need to Know After much ado, cookie deprecation is finally in full swing, putting advertisers and publishers in a tricky spot. But what, exactly, does third-party cookie deprecation mean for the industry? What sort of cookie deprecation timeline are we looking at? What…

Articles | April 10, 2024 |  2 min read Top 12 Examples of Omnichannel Goals for Successful Marketing ROI Every day, there are more than 3.4 billion touchpoints for consumers to potentially interact with. Have you ever considered what sets apart the brands that are able to cut through the noise and make an impact at every touchpoint?…