The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

Shopping Webinar

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

For retailers, adaptation means moving online.

But flipping a brick-and-mortar retail operation to an e-commerce operation is easier said than done — especially when it comes to marketing and delivering a great customer experience.

Zeta’s GVP of Global Strategy Cynthia Janelli and executives from Forrester and Email Connect present at our virtual round table to discuss:

  • How brick-and-mortars will have to adjust their marketing strategies to personalize and humanize the online shopping experience.
  • When and where brick-and-mortars should spend their marketing dollars in order to replace real-life foot traffic with digital traffic.
  • Which promotional channels are the most likely to yield the best ROI for your business.

While this webinar won’t provide ALL the answers, it will provide one solution that no brick-and-mortar business can afford to ignore: digital transformation.

Download the Recording Below.

 

(Cynthia Janelli specializes in helping clients rapidly design, prototype and launch transformational customer experiences. As Zeta’s GVP of Global Strategic Consulting, she helps clients envision and articulate “customer centric” as a business strategy and has an extensive track record of delivering measurable fact based incrementality to the C-Suite. Prior to Zeta, Cynthia has held business development roles at Acxiom, McCann Erikson and JWT.)

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