With billions of dollars on the line, brands have never been so incentivized to connect with sports fans.
Professional and collegiate sports are on hold for the time being, leaving brands scratching their heads about how to connect with sports fans.
In this article, Zeta shares insights extracted from more than one trillion content signals to help brands identify, understand, and connect with sports fans in the open market.
Additionally, this article will also help brand marketers get a clearer picture on what sports fans are looking for in the way of content and messaging.
Download the article to discover the five digital opportunities your brand should capitalize on to connect with sports fans while key leagues like the NBA, NHL, and MLB are on hold.