With billions of dollars on the line, brands have never been so incentivized to connect with sports fans.
Professional and collegiate sports are on hold for the time being, leaving brands scratching their heads about how to connect with sports fans.
In this whitepaper, Zeta shares insights extracted from more than one trillion content signals to help brands identify, understand, and connect with sports fans in the open market.
Additionally, this will also help brand marketers get a clearer picture on what sports fans are looking for in the way of content and messaging.
