How Credit Issuers Can Get Better at Finding High-Quality Customers

MARKETING PLAYBOOK

Credit issuers face a changing landscape across the financial services industry.


Yes—consumer demand for credit is growing as COVID-19 impacts the economy.


Yes—delinquencies are low thanks to government-funded stimulus and generous forbearance provisions.


But the stimulus, forbearance, and forgiveness initiatives that are keeping millions of consumers afloat won’t last forever.  When the penny drops (and it will), creditors, consumers, and the broader economy will feel the acute pain of this recession.


In this playbook, Zeta shares data-based insights that credit issuers can use to better identify (and market to) creditworthy customers. It also includes tips all financial services companies should consider in preparation for what’s to come in the next 18 months. 


Download your complimentary copy of “How Credit Issuers Can Get Better at Finding High-Quality Customers."

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