Email Deliverability: Reputation Warming

Ideal Inbox Placement

By: Jennifer Nespola


The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.


Successful IP and domain warmups are the result of a thorough review of the program, careful planning, and flexibility throughout execution. No two warmups will look the same, even within the one client’s umbrella.


Zeta Global’s Email Deliverability team has put together this whitepaper, to prepare you for a warmup. Read on for more on planning, timing, and what to expect while warming a new IP/domain.


Contact us to learn more about email deliverability best practices.