An AI-powered Marketing Automation platform has the ability to understand the interests and behavior of your users individually. With this knowledge, the platform can send them relevant communication through the most appropriate channel and at the perfect time.
Essentially, the AI engine powers the marketing automation platform with smart decision-making, providing the who, what, when, and how of communication.
This eBook talks about how a modern, AI-powered marketing automation platform does that.
Download the eBook below to learn more.