If you want to drive uplift in revenue and retention, then you need to find a new opportunity for personalization.
In other words, it’s no longer enough to use a couple of tokens (e.g. ) in your next email campaign.
You need to do MORE.
You need to personalize every customer interaction across every touchpoint.
Of all the touchpoints in the modern customer journey, NONE is as overlooked by brands as…
The company website.
The website is your best opportunity for personalization.
How your site looks, how it navigates, and how it makes people feel can determine whether or not a digital visitor becomes a paying customer.
Therefore, site personalization is an indispensable part of a complete omnichannel marketing strategy.
- 78% of consumers will engage with a brand’s offer IF AND ONLY IF that offer has been personalized based on a previous brand engagement.
- 59% of consumers say personalization plays a major role in shaping their buying decisions, and industry experts believe that influence can drive a 30% uplift in revenue and retention.
So, in this whitepaper, you’ll learn how to leverage site personalization to create the optimal customer experience for your business.
When you finish reading, you’ll be ready to maximize your company’s
- Customer acquisition
- Brand loyalty