[Whitepaper] 2019 Marketing Trends — The Rise of Individualization

Written by The Relevancy Group’s David Daniels and Nicholas Einstein & sponsored by Zeta Global
Published in February 2019, The Relevancy Group explores the top marketing trends of 2019 and shows how individualization adoption will rise to replace basic personalization techniques. The paper explores tactics and provides data that supports that email is not being replaced.

Key Questions:
• Will email continue to dominate in 2019?
• What to expect from martech in 2019?
• Which technologies will most directly impact marketers in 2019?
• How will the adoption of key marketing tactics impact the customer experience in 2019?