Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle
Identity and data are the bedrock of marketing ROI. After all, effectively marketing to consumers starts with knowing who they are, what they buy, and what they care about. Zeta enables you to recognize your best customers as well as your top prospects across channels and devices. Zeta ID recognizes everyone as an individual—enabling you to deliver the right offer at the right time, every time.
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Know the exact moment a consumer is in market for your products and act immediately. While other platforms can take days to forecast customer behavior, Zeta provides AI-powered recommendations in real time based on proprietary signals, market and competitive intelligence, unique deterministic identifiers, and much more.
Create, deploy, and optimize your customer interactions across channels with our visual experience management interface. Easily incorporate the platform’s native channels into your campaigns or add channels from other technology providers. Zeta gives you the power to build individualized, insights-enriched experiences—based on thousands of attributes and events—at scale.
With the ability to calculate tens of thousands of metrics instantaneously, the Zeta Marketing Platform makes complex analytics actionable in seconds. You can monitor reporting in real time from a centralized dashboard, customized to the metrics you value the most. And we provide full transparency into the attribution and insights that are driving your business.
Because our platform wraps around and augments your existing tech stack, we make it easier to efficiently increase your performance. Want to increase your ROI and lower your total cost of ownership? Ours is an enterprise-grade platform built for complex organizations with the need to consolidate systems.
When it comes to omnichannel marketing, Zeta’s focus is on more than just building the best platform. We also strive to be the best partner. Every client is assigned an account team with expert resources at their disposal, like implementation, integration, strategy consulting, data science, and more, to help ensure your organization’s success.