Welcome to the
Zeta Holiday Hub

Insights and advice for marketers looking to make the most of the holiday season during the COVID-19 pandemic. 

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The countdown is ON for the holiday 2020 season!

This guide will answer:

  • Insights into how consumers will spend on holiday gifts  
  • Predictions for retail foot traffic vs online traffic
  • How brand leaders can expect to benefit from digital marketing  
  • …and more

Marketers often expand their targeting criteria during the holidays, and blast out more offer-laden emails than at any other time of year—but is that the right move? 


This guide will answer:

  • Insights into hotel movement heading into the holiday season
  • Insights into air travel movement heading into the holiday season
  • Predictions and marketing strategies to handle online travel behavior during the 2020 holidays
  • …and more  


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You may think it's too late to optimize your ROI for the holidays, but here are 4 last-minute tips to help you get the very most out of this holiday season.


Read more in our blog below!

Trying to enhance the customer experience during the holidays? Start by thinking about your customers in the context of each moment along the buyer's journey:

  • Where are they?
  • What device are they using?
  • What is their mindset in a given moment?

Read more in our blog below!

Is your brand ready for Black Friday?


At Zeta, we want to help your brand make this Black Friday a BIG success! 


To ensure your marketing campaigns connect with customers and motivate them to purchase, we've pulled together a checklist that will ensure peak performance this holiday season.

Read this blog to learn more about what businesses need to know for Black Friday and Cyber Monday this year.


Although 2020 shouldn’t be as poor as 2008, the economic consequences of COVID-19 make it unlikely that year-over-year sales will match the 3.25% average growth rate set during the previous 20 years. Click below for more insight on this year's trends!

With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. 


To help you get the very most for your business heading into the all-important holiday season, here are 6 last-minute marketing trends for Black Friday and Cyber Monday that you need to know.

Need Help Solidifying Your Holiday Marketing Strategy?


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