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Apps such as Uber, Deliveroo and Monzo Bank are trail-blazing a new “mobile-first” model, managing the full customer life cycle purely through mobile. Zeta’s Marise Treseder looks at the benefits and opportunities for businesses in Raconteur. (page 5)

Apps such as Uber, Deliveroo and Monzo Bank are trail-blazing a new “mobile-first” model, managing the full customer life cycle purely through mobile. Zeta’s Marise Treseder looks at the benefits and opportunities for businesses in Raconteur. (page 5)

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