HOW MARKETERS CAN DEMYSTIFY THE USE OF DATA

Data now drives the way we do business – but the ability to make effective use of it is being threatened by a real lack of consumer trust in how businesses use customer insights. Zeta’s Jill Brittlebank investigates how brands can demystify the use of data and win back consumer trust.

Data now drives the way we do business – but the ability to make effective use of it is being threatened by a real lack of consumer trust in how businesses use customer insights. Zeta’s Jill Brittlebank investigates how brands can demystify the use of data and win back consumer trust.

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