OPTIMISING ORGANISATIONAL STRUCTURE FOR A TRULY CUSTOMER-CENTRIC APPROACH

Company structure no longer reflects the realities of today’s customer journey, and can result in endless emails, miscommunication and a breakdown in valuable insights. Zeta’s Marise Treseder looks at how dismantling internal silos between marketing teams can create a more holistic and effective approach to their campaigns.

Company structure no longer reflects the realities of today’s customer journey, and can result in endless emails, miscommunication and a breakdown in valuable insights. Zeta’s Marise Treseder looks at how dismantling internal silos between marketing teams can create a more holistic and effective approach to their campaigns.

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