The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more “personal shopper” approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.
BECOMING A MORE DIGITALLY MATURE EMAIL MARKETER
The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more “personal shopper” approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.
