NEW YORK, January 11, 2019 – Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, announced today that three of its clients were recognized by the MQ awards for outstanding marketing programs in 2018. Ahold USA, Hawaii Visitors & Convention Bureau and Sprint and were among the 23 brands selected as winners in the fourth annual MQ awards announced on December 11, 2018.
The MQ awards recognize brands, technology partners and agencies for outstanding email marketing in 23 different categories. Submissions are judged by senior members of The Relevancy Group’s executive team on a variety of attributes including data utilization, creative strategy and measurable results.
“We’d like to congratulate our clients on their trailblazing marketing programs in 2018 and thank them for partnering with Zeta to deliver unique, personalized marketing to clients,” said XX, title, Zeta Global. “These clients, in the travel/hospitality, telecommunication and retail industries aren’t afraid to try innovative, new approaches to achieve true customer connections within their marketing programs.”
Most Innovative Email: Ahold USA
Recognized for creative animations/ live polls associating the brand with lesser-known products.
Results: The open rate was 25%, beating the brand’s average of 18% previously.
Best Newsletter (Travel/Hospitality): Hawaii Visitors & Convention Bureau
Recognized by MQ for its creative refresh of a campaign using creative content and imagery.
Results: The company’s redesign led to an 11% increase in open rates, 92% in click-to-open rates, and 114% increase in click through rates.
Best Offer (Telecomm): Sprint
Recognized by MQ for its vibrant redesign incorporating an offer that led to compelling results.
Results: The email redesign reversed the negative trend of three previous quarters and generated a 21% lift in open rates and a 50% lift in web conversion rates compared to prior emails in the series.
“Zeta Global brought some powerful client marketing programs to our attention this year at the MQ awards,” said David Daniels, CEO & Founder, The Relevancy Group. “It’s clear that the company’s focus on helping clients engage consumers in the moment, with the right experience, at the right time, is paying off and delivering real results for clients.”
For further information on the MQ awards, please visit: https://www.marketerquarterly.com/
About Zeta Global
Zeta is a data-driven marketing technology company delivering 1:1 personalization at scale. Leveraging proprietary data, advanced analytics and artificial intelligence, Zeta Global helps Fortune 1000, and Middle Market brands identify, acquire, retain and expand customer relationships. Founded in 2007 by David A. Steinberg and John Sculley, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York, with offices in Silicon Valley, Boston, Nashville, London, and Hyderabad, India.
