Insights

Download the report to see why Zeta was recognized by the CDP institute for achieving perfect scores across all CDP evaluation categories.

Trending Topics | April 11, 2024 |  9 min read Adjusting to Cookieless Advertising—What You Need to Know After much ado, cookie deprecation is finally in full swing, putting advertisers and publishers in a tricky spot. But what, exactly, does third-party cookie deprecation mean for the industry? What sort of cookie deprecation timeline are we looking at? What…

Articles | April 10, 2024 |  2 min read Top 12 Examples of Omnichannel Goals for Successful Marketing ROI Every day, there are more than 3.4 billion touchpoints for consumers to potentially interact with. Have you ever considered what sets apart the brands that are able to cut through the noise and make an impact at every touchpoint?…

Case Study How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media & Leads partner, Renault and their agency, OMD, yielded remarkable results. Compared to past proprietary data, the campaign delivered markedly higher…

How does the typical RFP process look in today’s landscape? Spoiler alert: not great. Historically speaking, the RFP process does not capture your nuanced business needs, but rather includes a laundry list of boxes to check that may or may not serve you well in the future.