Welcome to ZetaHub

The Intelligent Marketing Platform

Person-Based Marketing

Powered by AI, Delivered at Scale

The ZetaHub platform brings the

power of our Marketing, Data, and

Experience Clouds to life in a single

console. The Garter Magic Quadrant-rated

Hub enables the World’s leading marketers

to master the New Golden Rule℠ to

acquire, retain, and grow customer

relationships like never before.

The ZetaHub platform brings the power of our Marketing, Data and Experience Clouds to life in a single console. The Garter Magic Quadrant-rated Hub enables the World’s leading marketers to master the New Golden Rule℠ to acquire, retain and grow customer relationships like never before.

Marketing Cloud

LEARN

  • »  Build a single view of the customer
  • »  Capture signals and generate AI models

DESIGN

  • »  Predict and automate the selection of ideal audiences
  • »  Optimize campaign creative based on real time behavior

DELIVER

  • »  Listen and respond, in real-time
  • »  Connect experiences across channels and campaigns

Data Cloud

IDENTIFY & ENRICH

  • »  Understand identity across anonymous and known users
  • »  Build customer knowledge through behavioral and 3rd-party data

ACTIVATE

  • »  Automate Audiences against goals
  • »  Measure performance and ROI

GET ANSWERS

  • »  Build insights and understanding
  • »  Predict optimal timing, channel, message, and user

IDENTIFY & ENRICH

  • »  Understand identity across anonymous and known users
  • »  Build customer knowledge through behavioral and 3rd party data

ACTIVATE

  • »  Automate Audiences against goals
  • »  Measure performance and ROI

GET ANSWERS

  • »  Build insights and understanding
  • »  Predict optimal timing, channel, and message, and user

Experience Cloud

COMMENT & LISTEN

  • »  Create discussion within your user community
  • »  Analyze for patterns that matter

PERSONALIZE

  • »  Create 1:1 user experiences
  • »  Manage the 360° view of each customer

EXTEND THE CONVERSATION

  • »  Recommend content and products
  • »  Create feedback loop for input

Learn how you can grow your business with Zeta

Case Studies

EDUCATION

online education case study zeta
Online Educational Institution Leverages Zeta and Drives Enrollment

RESULT
Deep analysis of email response activity resulted in a 10% increase in enrollment numbers.

TRAVEL & HOSPITALITY

travel non profit zeta case study
Travel Non-Profit Leverages Zeta’s Sense & Serve Program For Increased Newsletter Subscription

RESULT
Adds 1,912 New subscribers within a short span of time and improves the conversion rate improved by 1.21X.

FINANCIAL SERVICES

life insurance case study zeta
Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’

RESULT
50% Increase in open rate and 16% increase in click rate with the help of Interest Segmentation Model.