2023 Holiday Shopping Trends Report

As the gift-giving season approaches, making informed marketing decisions is crucial for brands with ambitious holiday revenue goals. Companies are gearing up and making predictions on how the season may unfold, but we’ve found that most forecasts are based on guesswork vs actual data. 


Have no fear, Zeta’s here! We collected historical retail shopping data and bolstered it with our own proprietary survey of over 2,000 U.S. consumers to uncover the factors informing their gifting choices, budgets, preferred shopping destinations, and more.




In this guide you’ll learn: 


  • What online and offline ecosystems consumers plan to use to shop this year
  • The exact time of year you’re most likely to reach your target audience in market 
  • How much money consumers plan to spend over the holidays, and more

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