Privacy Policy - Zeta Global

ZETA

  1. WEBSITE PRIVACY POLICY
  2. PLATFORM AND ANALYTICS PRIVACY POLICY
  3. DSP PRIVACY POLICY

Last Updated October 08, 2019

1. Website Privacy Policy

Scope

This Zeta Website Privacy Policy (the “Privacy Policy”) applies solely to information collected by Zeta Interactive Corp. (“Zeta”) on this Zeta website (the “Site”). This Privacy Policy provides information about how and why Zeta collects and uses the information provided to us on this Site.

For information on Zeta’s Platform and Analytics Services and how to opt-out please refer to the Zeta Platform Privacy Policy located below.

For information on the Zeta DSP and how to opt out of having data processed by Zeta DSP, see the Zeta DSP Privacy Policy located below.

Links to Third Party Sites

This Privacy Policy does not apply to the information collection and use practices of third party sites including, but not limited to, client and affiliate websites, applications and websites on which we may place advertisements, and any third party websites you may link to from our sites. Zeta does not endorse or make any representations about these third party sites or applications, or any information, software, products or materials found there. We encourage you to review the privacy policies of these third party sites to understand their data collection and use practices.

Information Collection, Use and Sharing

Information Collection

We collect two types of information from and about our Site Users: personal information (or “personal data” in the EEA) which is collected when you provide it do us, and tracking data which is collected when you navigate the website.

Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific individual, such as first and last name, mailing address, e-mail address, telephone number and date of birth.

Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific individual. This type of information may include things like the Uniform Resource Locator (“URL”) of the Site you visited before coming to our Site, the URL of the Site you visit after leaving our Site, the type of browser you are using and your Internet Protocol (“IP”) address. We, and/or our authorized third parties, may automatically collect this information when you visit our Site through the use of electronic tools like Cookies and Web beacons or Pixel tags, as described below.

We use Non-Personally Identifiable Information to troubleshoot, administer the Site, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized third parties to measure the overall effectiveness of our online advertising, content, and programming.

Personal Data. Personal Data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Certain types of Non-Personally Identifiable Information is considered personal data in the EEA. If we collect such information from persons residing in the EEA, we treat it as Personal Data.

Information Use

Zeta uses the information we collect to fulfill your requests, respond to your inquiries and provide Zeta news or updates. We may also use your information to make our Sites easier for you to use and to inform you of service and product updates, whitepapers, new products, market research opportunities and other related information from Zeta.

Zeta may use your browser information to analyze trends, administer the Site, track users’ activities on the Site, help us understand the parts of our Sites visited most often and gather broad demographic information for aggregate use in improving our Site.

Zeta may use your Personally Identifiable Information to send you promotional messages regarding various Zeta products and services.

Zeta may also obtain personally identifiable information from you regarding any job postings you may apply to, such as name, email address, mailing address, employment history and any other personally identifiable information contained in your resume/C.V. that you submit through our Sites. We may use your personally identifiable information to send you a welcoming email to verify your username and password for employee recruitment purposes and to respond to your requests for information and correspond with you throughout the application process. To view our EEA specific Employee Recruitment Policy please click here.

Information Sharing and Disclosure

Zeta may share your personally identifiable information with our affiliate companies and service providers who may be able to address or respond to your inquiries and maintain or improve the functionality of our Site.

We reserve the right to disclose your personally identifiable information as required by law, court order or other valid legal processes or in connection with the consolidation, sale of or other transaction related to our business. We also reserve the right to disclose your personally identifiable information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Choices

Opt-Out of Zeta Corporate Communications

You may opt-out from receiving Zeta Corporate Communications by clicking on the unsubscribe mechanism included in each email message we send.

Even if you choose to opt-out of our communications, Zeta will retain and use your information to comply with our legal obligations, resolve disputes, enforce our agreements and to maintain a record of your opt-out. You may also still receive transactional emails, such as registration confirmation, product updates and responses to direct requests you have made.

Cookie Policy

Cookies are small text files that store data using your web browser to make your browsing experience easier and faster. We, and our third party service providers who assist with managing our Site, use cookies, web beacons and similar technologies on our Site to improve the performance of our Site, to make our Site more user-friendly and to track your use of our Site. Cookies are considered Personal Data by the EEA, if you are located in the EEA we will provide you with notice about and ask you to consent to our use of cookies.

Types of Cookies used on our Site

Performance Cookies: These cookies collect information about how visitors use our Sites for web analytics purposes, for instance which pages visitors go to most often and error messages received. These cookies are only used to improve how our Sites work and your experience on our Sites; they do not track your browsing activity on other websites. By using our Sites, you agree that we can place these types of cookies on your device.

Functionality Cookies: These cookies allow our Sites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other personalization. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the internet. These cookies do not track your browsing activity on other websites. By using our Sites or by signing up for an account with us, you agree that we can place these types of cookies on your device.

Managing Cookies in You Browser

You may be able to adjust your browser settings to manage your cookie preferences, such as setting your browser to notify you when you receive a cookie and give you the choice to decide whether or not to accept it. If you reject cookies, you may still use our Sites, but the functionality of some areas may be limited.

Below are links to information about managing your cookie preferences in common browsers:

Content Sharing Features

Our Sites include social media sharing features, such as LinkedIn and Twitter buttons, and may set a cookie to enable the feature to function properly. These features may collect your IP address and which page you are visiting on our Sites. Social media features are governed by that social media company’s privacy policy.

DATA RETENTION.

We will only retain the information we collect, including personal data, for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

SECURITY.

Zeta uses commercially reasonable safeguards to protect personally identifiable information against loss, misuse or alteration and to maintain the integrity and security of all information collected through the Service.

EEA DATA SUBJECT RIGHTS REGARDING PERSONAL DATA.

If you are residing in the European Economic Area (“EEA”) you have the following rights under data protection laws in relation to your Personal Data. You have the right to:

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your personal information to another party.
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please click here.

INTERNATIONAL DATA TRANSFERS.

For users based in the European Economic Area (EEA) we may share your personal data within the Zeta Group or with external third parties. This may involve transferring your data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Do Not Track

Currently, various browsers – including Internet Explorer, Firefox, and Safari – offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites’ visited by the user about the user’s browser DNT preference setting. Zeta does not currently commit to responding to browsers’ DNT signals with respect to the Company’s Web sites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent.

Children’s Privacy

This Site and the services we provide are intended for general audiences, and is not intended for use by persons under the age of 13. If we learn that we have inadvertently collected personally identifiable information from a child under the age of 13, we will delete it. If you believe that we have collected personally identifiable information from a child under 13, please contact us using the information below.

Updates to this Privacy Policy

We reserve the right to modify this privacy statement at any time, so please review it frequently. Note the date of the most recent update at the top of this page. If we make material changes to this policy, we will notify you here, by email, or by means of notice on our home page.

Your Privacy Rights

You have the right to request a copy of the data we hold that relates to you, to request more information about how we use your data, to opt out of sales of your data, and to request that data be deleted. To exercise any of these rights, please click here.

Contact Us

To ask questions about Zeta’s Privacy Policy or to request more information on Zeta’s privacy practices, email us at privacy@zetaglobal.com

Or send correspondence via mail to:

Zeta Global
3 Park Avenue
New York, NY 10016

Zeta Services Privacy Policy

2. Platform and Analytics Privacy Policy

Zeta offers the world’s leading brands with a comprehensive marketing platform to acquire, retain and engage their customers. As part of our services we may send you digital messages, such as marketing emails, or serve you ads on behalf of our clients. This Zeta Services Privacy Policy provides you information about how our services may collect, use, and share information about you.

Email Services

Our clients provide us with their customer’s information, including, but not limited to, email addresses (“Client Information”) so that we can deploy marketing messages such as emails to their customers. We also receive personally identifiable information from websites and compilers of websites (data providers) where consumers have been given proper notice to receive third party marketing messages via email or other channel. The data we receive is maintained in our database and may be used to send marketing messages on behalf of our clients.

Opting-out of our client’s marketing emails

If you wish to stop receiving marketing emails from our clients you may opt-out by clicking the unsubscribe mechanism located within each email you receive, or you may contact the client directly by using their contact information provided in the email you receive

Targeted Advertising and Analytics Services

We, and our partners, on our behalf, may deploy and read cookies when consumers visit our websites, third party websites, or open or click emails sent on the behalf of our clients, for the purpose of tracking and collecting information about individual responses or views of advertisements or websites, their browser type, device ID, or other information about their interaction with websites, emails, or advertisements. This information may be used to help predict what advertisements may be of interest to consumers and enable the delivery of customized advertisements or content. We, and our partners on our behalf, may also use cookies to identify visitors to our clients’ websites for the purpose of sending personalized emails based on the visitors’ browsing experience. For example, if you browse one of our clients’ websites, you may receive a personalized email promoting that client’s products or services.

Opting-out of Targeted Advertising Services

To learn more about this type of targeted advertising (also called interest-based advertising), analytics services and your choices, including how to opt-out of some interest based advertising,

visit https://www.youronlinechoices.com or https://youronlinechoices.eu/, the DAA Consumer Opt-Out Page, NAI Consumer Opt-Out Page and Google’s information page.

You can also refuse or disable cookies already stored on your browser as follows:

For Edge, click here
For Internet Explorer, click here
For Mozilla Firefox, click here
For Google Chrome, click here
For Safari, click here

Below are links to information about managing your cookie preferences in common browsers:

Contact Us

To ask questions about Zeta’s Privacy Policy or to request more information on Zeta’s privacy practices, email us at privacy@zetaglobal.com

Or send correspondence via mail to:

Zeta Global
3 Park Avenue, 33rd Floor
New York, NY 10016

3. ZETA DSP PRIVACY POLICY

Last Modified October 8, 2019

This portion of the Zeta Global Privacy Policy applies exclusively to the operations of the Zeta Data Management Platform and Zeta Demand Side Platform, collectively the “Zeta DSP.”

Zeta DSP was acquired in May, 2019 by Zeta Global Corp. as assets purchased from Sizmek, which in turn had created the DSP by combining companies it had previously acquired: Rocket Fuel and [X+1]. The terms of this DSP Privacy Policy therefore address data that may have been originally collected by Zeta DSP or any of those earlier companies

This DSP Privacy Policy describes our practices regarding collection, use, and sharing of data through our digital advertising services and instructions for opting out of our use of data that relates to you for interest-based advertising.

Understanding this Privacy Policy

The infrastructure of online advertising is technologically complex. We want to be as transparent as we can be by explaining the range of things we do with data. We also don’t want to overwhelm you with technical details, and think it is important for our privacy policy to be understandable. We’ve given it our best shot. If after reading this privacy policy you still have questions, you may contact privacy@zetaglobal.com for more information.

Zeta DSP Advertising Services

Our Consumer Mission

At Zeta DSP, we want digital advertising to be a useful complement to your online experience. We want to deliver personalized, well-chosen ads to help you discover things that interest you—new websites, new products, new bargains. Our advertising business also helps fund the free content and services you enjoy across the Internet.

We use complex technology to pick the best ads to show, based on everything we know about the context: the ad itself, the page that needs an ad, the time of day and other external factors, and information from your browser or mobile device digital advertising identifier that we use to predict what advertising would be most relevant and interesting to you.

If we can make ads more useful and interesting for you, then we’ll also make advertising more valuable to advertisers, and your visits will make websites more money per ad, and power their investments in the websites, apps, online features and content that they provide to you for free. Fueling ad supported free content and services is an endeavor that we are proud to be a part of, and we hope you’re equally happy with the results. But if you’re not, you may learn more about opting out of our use of your data for personalized advertisements in the section below under “Opting Out of Personalized Advertisements.”

How We Think of You

Before describing the kinds of data we collect, it’s important to understand how we think of you and other web surfers and online consumers. Zeta DSP does not know you personally, and we do not need to in order to provide you with relevant advertising. We place an identifier within a cookie on your web browser or use an advertising ID generated by your mobile device. So to us you, and anyone else that uses that browser or mobile device, are just “surfer82” for example. Our cookies are called “rfihub” or “ru4” and you can find them if you search for cookies in your browser settings.

We don’t request or store information that can be used to identify you directly, such as your name, address, phone number, or email address. We also prohibit our affiliates, partners and customers from sharing this information with us

So, when we talk about “you” in this privacy policy, we are referring to information that we have associated with one or more identifiers associated with a web browser (such as Google Chrome or Firefox) that you might use, or with an advertising ID associated with your mobile device.

Information We Collect

We collect several types of information from and about you, as described in this section. Not all of the types of data collection described below necessarily apply to you—it depends on your browser and device settings and which online services or content you access.

When you visit one of our advertiser’s websites or mobile applications (“apps”), or the websites or apps where we display advertisements, we collect information about your activity on that site (such as the page viewed or the advertising that you clicked on) or the location of your device, in order to show you relevant advertising (e.g., for local events), control how many times you may see the same advertisement, in addition to providing advertisers aggregate metrics that help them pay publishers for displaying this advertising

We collect information about your device, such as unique device identifier, browser type and language, and about your connectivity, such as the IP address, the server your computer is logged into, and the operating system information.

We collect information about our interactions with you, such as which ads we’ve shown, and on which pages, and whether you responded to those ads by interacting with them.

To learn about the ads you might like or dislike, we may also ask you questions directly—for example, we may provide a survey that asks about which ads, products, or brands you like or dislike.

We collect information about our partners’ interactions with you—for example, by placing pixels on an advertiser’s web page that let us know if you ultimately purchased an item after we ran an advertising campaign that showed you an ad. We obtain data from other companies that also use cookie or device identifiers to share similar information that they have collected about you with us. For example, we may partner with other companies to learn the kinds of products you like to buy online

We store all this information in a profile in our database.

About Health Data. We do not use data about you from your health care providers or insurers unless you have consented for them to use your data to advertise to you. We may infer certain non-sensitive health related interests from the sites you visit and the ads you interact with. We do not use data relating to cancer, mental illness, sexually-transmitted diseases, or children’s diseases (other than over-the-counter ailments) to select or deliver advertising unless our client has obtained your consent for the use of that data. (Click here for a list of our standard health segments.)

About Political Data. We do not have information about how you voted. We infer political interests from the sites your browser or device visits and the ads you interact with, and we can combine this with general geo-location data obtained from your IP address to determine, for instance, that you are a likely voter for a particular party in a specific congressional district. (Click here for a list of our political segments.)

Data Retention and Security

Zeta DSP deletes user profiles in our database after 90 days of inactivity. This means that if we have not had an opportunity to show a consumer an ad, observed a visit from a consumer to a website that includes a Zeta DSP pixel, or received new information from one of our partners about a consumer, we will delete the user ID associated with that consumer. We see activity from a broad range of different places on the Internet, and the 90-day period restarts every time we have an interaction with you. So as a practical matter, if you want to opt out of our cookie and device-based data collection, you should follow the steps to opt out described below.

Data that we compile for purposes like reporting, attribution and fraud detection will be retained for up to 30 months.

We use physical, administrative, and industry standard technical safeguards that are designed to protect the information that we collect and maintain.

How We Use Information

We use the information that we collect directly or receive from other companies to find patterns that help us select better ads to serve you at any given moment. For example, we might learn that an ad for mp3 downloads is attractive to people who’ve previously clicked ads for mp3 players, or we might learn that a coffee ad works better in the morning. Our technology can test millions of possibilities along these lines and build models using huge amounts of data to predict responses to advertising.

Zeta DSP matches information relating to devices and browsers with other companies through a process called “cookie matching.” The “cookie matching” process synchronizes two IDs belonging to different companies in a way that makes it easier to serve advertising online, without the need to share other pieces of information about the ID. In other words, this process enables two or more companies can take coordinated action with respect to your device or browser without needing to share with each other what each respectively knows about you.

We make inferences from the data we assemble from these different sources in order to show you advertisements for products or services that we think may interest you. We sort your device/browser into interest or purchase intent “segments” such as “Footwear > Sports & Fitness > Indoor Fitness”

We also use the information we collect to measure effectiveness of ads on behalf of our advertisers and publishers.

We may also predict whether different identifiers associated with different browsers and different devices, like a laptop, a phone or a tablet, may belong to one person or household, and then link the activity we see across those devices into a common profile. We call this a “device graph.” We believe this helps us serve you better advertisements, control how many times you may see the same ad, and provide better service to our advertisers. We make these predictions based on the device and cookie identifiers and associated interest and intent information that we receive from our third-party partners, as described above. However, again, we do not collect, use or store directly identifiable information (for example, your account information with a service provider) when we create our device graph.

Information Sharing

We produce reports and analytics for our clients regarding the performance of their advertising campaigns and regarding the characteristics of people that were responsive to the ads, but we do not share the online profiles of individuals that our technology generates for commercial purposes.

On the other hand, we may share any information we hold when we believe that we are required to do so by law (including legal processes like subpoenas, warrants or court orders), or as we believe necessary to protect the health, safety, or legal rights of any person.

Finally, we may transfer information to a successor or assignee in connection with a corporate change in control such as a merger or acquisition or other transaction.

See What Our Cookies Know About Your Browser

Click here to see whether our cookies are on this browser, and some of the information is associated with it.

Opting Out of Personalized Advertisements

You can click here to opt out of interest-based advertising from Zeta DSP. If you opt out of interest-based advertising from Zeta DSP, then we will opt you out for all the identifiers or devices that we have associated with you at the time of the opt out request. We use a predictive process to associate identifiers and devices and do not know definitively all devices or browsers that you may use, so that process is not guaranteed to be error free. If you want to be completely thorough, we recommend that you use this opt out process for each device and browser you use.

Zeta DSP complies with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA) and European Digital Advertising Alliance (EDAA). You may opt out of receiving personalized advertisements by DAA members via the DAA website here and EDAA members here.

Zeta DSP is integrated with the DAA’s AppChoices, which allows consumers to download and manage their privacy preferences in a mobile environment. You may download DAA’s AppChoices mobile app on your iOS or Android device in order to exercise choice regarding the collection of application activity for interest-based advertising. Links to those applications are below:

What happens when I opt out?

An opt-out in any of the tools listed here will have the same effect, and you do not need to make an opt out selection using more than one method (we have to list them all as a condition of being members of these groups). If you opt out of interest-based advertising, you’ll still see ads from us online, but they may not be tailored to your interests. Note that we’ll still maintain a cookie on your computer to note the fact that you’ve opted out. That opt-out cookie is associated with a particular computer and browser. So, for example, if you get a new computer, install a new browser, or clear your cookies, you’ll need to opt-out again if you still do not want interest-based advertising. Our opt-out cookies never expire. If you change your mind, click here to opt back in.

Industry Memberships

Zeta DSP is a member of, and complies with the following self-regulatory programs:

Canadian users who wish to learn more about that program, or opt out directly from the DAAC’s web site, may visit this page for more information.

Our Policy Regarding Children

Zeta DSP does not knowingly collect or solicit information from anyone under 13 years of age. Our services are directed to businesses — advertisers and their agencies — and are not directed to children under 13. If we learn that we have collected personal information of a child under 13 without parental consent, we will delete such information. If you believe that we might have any information from a child younger than 13, please contact us as set forth below.

Personal Data Relating to European Union Residents

Zeta DSP utilizes the EU’s Standard Contractual Clauses as its basis for transferring EU data to the United States for processing.

Under certain circumstances, Zeta DSP may be required to disclose personal information in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Zeta DSP maintains reasonable and appropriate security measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. We use physical, administrative, and industry standard technical safeguards that are designed to protect the information that we collect and maintain.

You have the right to obtain our confirmation of whether we maintain personal information relating to you. Upon request, we will provide you with access to the personal information that we hold about you. You may also may correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct his query to the contact information provided below. If requested to remove data, we will respond within a reasonable timeframe.

Your right to access your personal information may be restricted in exceptional circumstances, including, but not limited to, when the burden or expense of providing this access would be disproportionate to the risks to your privacy in the case in question, or when the rights of persons other than you would be violated by the provision of such access. If we determine that your access should be restricted in a particular instance, we will provide you with an explanation of our determination and respond to any inquiries you may have.

Your right to access your personal information may be restricted in exceptional circumstances, including, but not limited to, when the burden or expense of providing this access would be disproportionate to the risks to your privacy in the case in question, or when the rights of persons other than you would be violated by the provision of such access. If we determine that your access should be restricted in a particular instance, we will provide you with an explanation of our determination and respond to any inquiries you may have.

You can direct any questions or complaints about the use or disclosure of your personal information to the Zeta Privacy office by email to: privacy@zetaglobal.com. Zeta DSP will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal information within 45 days of receiving your complaint.

If you are unsatisfied with the resolution of your complaint, you may contact your local data protection authority here.

Contacting Zeta DSP

If you have any questions about the Zeta DSP Privacy Statement, please contact privacy@zetaglobal.com or send mail to:

Zeta DSP
c/o Privacy / Legal
3 Park Avenue
New York, NY 10016 USA

Changes to this Policy Statement

We reserve the right to amend this policy statement from time to time. The effective date of the current version will be posted at the top of this page.

Opt Out Page:

Please click here to opt out of personalized ads based on Zeta DSP cookies, or here to opt out of other personalized advertising via the Network Advertising Initiative’s opt-out page.

Please click here to opt out of personalized ads based on Zeta DSP cookies, or https://optout.aboutads.info/?lang=EN&c=2 to opt out of other personalized advertising via the DAA’s opt-out page.

If you opt out, you’ll still see ads from us online, and we’ll still do our best to serve the most relevant ads we can, but we will know less about your interests and purchase behavior. Note that we’ll still maintain two cookies on your computer to track that you’ve opted out—two because we have two domains from which we serve cookies. These opt-out cookies (like all cookies) are associated with a particular computer and browser. So, for example, if you get a new computer, install a new browser, or clear your cookies, you’ll need to opt-out again. If you change your mind, click here to opt back in.