Marketers Need CDP Solutions That Transcend Data Management
Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.
Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.
Download this research to learn more about:
- CDP adoption trends and evolving requirements
- Challenges with current CDP solutions
- The capabilities required of a next-generation CDP
- How to extend the CDP’s value and drive better business outcomes
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