Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global

Marketers Need CDP Solutions That Transcend Data Management

Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.

Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.


Download this research to learn more about:


  • CDP adoption trends and evolving requirements
  • Challenges with current CDP solutions
  • The capabilities required of a next-generation CDP
  • How to extend the CDP’s value and drive better business outcomes

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