The Forrester Wave™ : Email Marketing Services Providers, Q1 2022

Zeta Named a Leader in Email Marketing Service Providers

Download the report to see why “Zeta leads with a solution that simplifies complex marketing,” receiving the highest score in the Strategy category and the highest possible scores in eight criteria.


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In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. We’re thrilled to be recognized in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” report as a Leader with the highest score in Strategy and the highest possible scores in 8 criteria across the Current Offering and Strategy categories, including:

  • Content management

  • Dynamic content

  • Measuring engagement

  • First-party data resources

  • Full-service support

  • Innovation roadmap

  • Market approach

  • Commercial model

Download The Forrester Wave™ report to learn more.


What the Report Says…

  • “Zeta’s proprietary data and new modular platform with embedded AI pay off its vision for ‘making sophisticated marketing easy.’” 

  • “Zeta’s detailed innovation roadmap links planned development to its primary areas of differentiation and includes features to evoke trust…

  • “Zeta can target message content, tonality, offer sequence, and frequency by consumer needs, intent, and psychographics, not just behaviors.”   


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