Transform Your Owned Media Strategy: Separating Fact
from Fiction

Email marketing and owned channels are powerful tools for reaching customers, but persistent myths hold many marketers back. Get the truth about what really drives results in modern owned media campaigns. This practical guide cuts through the noise to reveal what actually works in owned media marketing. Learn how AI, automation, and smart testing can help you create more engaging campaigns while saving time and resources.

You’ll discover:

• Why AI amplifies rather than replaces marketing talent, and how to use it effectively
• How email serves as the foundation for successful multichannel campaigns
• Proven techniques to streamline personalization and creative development
• The real relationship between paid and owned media, and how to leverage both
• Simple ways to implement testing that drives meaningful results
• The truth about design versus content in email marketing effectiveness
• Practical steps to maintain brand consistency across all channels