Introducing the Intelligent Marketing Platform
We are Zeta Global
We make it easier for the world’s leading brands to master 1:1 marketing at scale—what we call Person-Based Marketing. Our Marketing Cloud combines individual-level data, marketing automation and AI to identify and engage the right consumers with personalized experiences that are relevant, valuable and inspiring. Our Data Cloud contains billions of unique profiles and signals that seamlessly integrate with our patented AI to help marketers acquire, retain and grow customer relationships that increase revenue, build loyalty and improve marketing ROI. Our Experience Cloud enables content creators like publishers and brands to deepen engagement, extend the conversation and increase lifetime value.
We Empower You to Deliver on the New Golden Rule℠
Treat Your Customers the Way They Want to Be Treated
Consumers have changed. They are filtering, sharing, experiencing and connecting like never before. Treating consumers how you want to be treated—the Golden Rule of yore—is the past. Succeeding with today’s Connected Consumer requires marketers to learn the New Golden Rule. Through real-time signals, predictive analytics and breakthrough AI, Zeta makes this easy.
Our Approach
Learn
Signals at Scale
Capturing and acting-on all first party and third party signals in real-time, and more importantly, differentiating between the ones that matter and the noise is critical to break through with the Connected Consumer. Extend your customer insights and build a true 360 degree view.
Design
Personalized Experiences
Visualizing a customer journey is simple, but it’s not often right. Today’s Journey-of-One requires deploying new tools and learning the new rule to identify critical touch points and design unlimited pathways built for each individual. The power of Zeta’s platform and team of customer-experience experts enables you to activate your brand through intelligent interactions.
Deliver
AI Everywhere
Executing great marketing has become very complex. How can a marketer deliver the scale of a TV ad with the personal intimacy of your best salesperson? Zeta AI lives at the heart of our technology stack in order to automate and optimize every campaign deployment. This enables us to deliver the optimal experience and ultimately, the highest ROI.
The world’s leading brands are growing their business with Zeta
Learn how Zeta can help you grow your business
Case Studies
RETAIL
Pharmacy chain gains from Zeta’s send-time optimization.
RESULT
Witnessed a 120% increase in open rate and 150% increase in click rate.
FINANCIAL SERVICES
A national bank utilizes Zeta for customer communication.
RESULT
Two-fold increase in open rate and over 2400% lift in click to open rate!
TRAVEL & HOSPITALITY
Travel non-profit leverages Zeta’s Smart Acquisition Program.
RESULT
Captured more subscribers in one week than the whole of the previous year.
Latest News and Events
The World is Changing and Taking Customer Expectations Along with It: What Marketers Must Learn from the Direct-to-Consumer Disruption
By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away....
News · Feb 12, 2019
New York Post | Zeta Global HQ Upgrades Office & Views
News · Feb 5, 2017