Zeta acquires Sizmek’s DSP/DMP to create a next generation, data-driven marketing platform

Bringing together data, AI and technology to deliver unmatched performance.

Drive acquisition. Optimize experience. Boost growth.

Now, the power of proprietary, permission-based data, high-fidelity behavioral signals and outcome-based AI come together with leading DSP and DMP technology to deliver personalized experiences at scale. Integrated with the Zeta Data Cloud, marketers can now access 2.2 billion probabilistic profiles, 750M connected deterministic profiles and over 500 Zeta Intender Audiences right in the DSP.

Real conversations with greater outcomes

Zeta’s proprietary Data and Marketing Clouds, along with the acquired industry-leading technologies, enable marketers to deliver true personal experiences in the moments that matter. At scale.

Zeta Global
The Precision of Marketing Technology

Massive proprietary database 
Deep experience and expertise in CRM data
Extensive publisher footprint with unique inventory
Highly rated marketing orchestration technology
Patented AI and Machine Learning

Learn more about Zeta Marketing Platform

Sizmek DSP / DMP
The Scale of Advertising Technology

DSP at scale with self-serve and managed service
Industry-leading DMP installed at common clients
Patented AI tied to DCO
Stronger solutions for Agencies 
Expanded capabilities for Enterprises

Learn more about Zeta Programmatic

Contact us to learn how Zeta can help you grow your business

Let’s Connect

Zeta in the News

News · April 19, 2019

The Wall Street Journal | Sizmek to Sell Ad Marketplace in $36 Million Deal

Advertising technology service Sizmek Inc. is seeking bankruptcy-court approval to sell its digital-ad marketplace to Zeta Global Holdings Corp. for up to $36 million, the first such asset sale since Sizmek filed for chapter 11.

Business Insider | Marketing Cloud Startup Zeta Global is Acquiring the Assets of Bankrupt Ad-Tech Firm Sizmek to Help Marketers Run Campaigns with First-Party Data

After Sizmek filed for bankruptcy last month, many ad-tech observers wondered what would happen to it. It turns out, a new owner is lined up.

PR Newswire | Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platforms, Bringing Together Proprietary Data and the World’s Best AI to Deliver Personalized Experiences at Scale

Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost.

The world’s leading brands are growing their business with Zeta

Chris Fowler

Manager, Co Name.

Ask customers to record a short testimonial video on their smartphone discussing what they enjoy most about your brand. Then, showcase them at critical points in the buyer’s journey. A short testimonial video on their smart-phone discussing what they enjoy most about your brand.

Case Studies

RETAIL

Pharmacy chain gains from Zeta’s send-time optimization.

RESULT
Witnessed a 120% increase in open rate and 150% increase in click rate.

FINANCIAL SERVICES

A national bank utilizes Zeta for customer communication.

RESULT
Two-fold increase in open rate and over 2400% lift in click to open rate!

TRAVEL & HOSPITALITY

Travel non-profit leverages Zeta’s Smart Acquisition Program.

RESULT
Captured more subscribers in one week than the whole of the previous year.

View all case studies

Featured resources for download