The Costly Mistakes Marketers Make With Incrementality Measurement

Learn how you can avoid making the critical errors that undermine success with incrementality.
Zeta Global logo

Never miss a growth opportunity

One platform—every marketing need. Recognize and act on consumer intent in real-time with the Zeta Marketing Platform. Powered by an industry-leading blend of data and AI, our solution allows you to deliver the one thing that matters most to your organization—real growth.

Everything a marketer needs, from acquisition through retention

  • Foresight
  • Insight
  • Hindsight


Know when the consumer is in market.
Our real-time deterministic identity data combines with AI to cultivate intent and churn signals from 200M+ identities in the US and over 2B+ identities globally.
Learn More »


Engage the consumer individually, with confidence.
Learn who to target and create experiences across every channel to deliver real-time personalization at scale, driving superior outcomes.
Learn More »


Understand what to do next, in real-time.
Deterministic attribution allows for unmatched measurement of all marketing investments, continuously improving performance with our industry-leading, always-on feedback loop.
Learn More »

The Zeta Marketing Platform

Powered by our Data Cloud & Artificial Intelligence

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Request a Demo

The Zeta Marketing Platform

Powered by our Data Cloud & Artificial Intelligence

Request a Demo

Access and Activate the Largest Independent Set of Real-Time Data

2.4 B

Global Unique Users

850 M

Behavioral Signals

250 M

Purchase Intenders Online

Our rare mix of capabilities has been helping brands grow for over a decade

Enterprise Marketing Software Suites & Cross-Channel Campaign Management, Q3 2019.

“Zeta is a rarity in terms of overall capabilities, most notably it offers one of the most complete combinations of data and tech available within an Enterprise Marketing Software Suites solution, giving it the important ability to cross the entire customer lifecycle from acquisition to customer marketing.”

—The Forrester Wave™

A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution.

—Alejandro Cremades, July 2019

“Brands are interested in software providers such as Zeta, Adobe Inc. and Inc. because they offer a suite of services for different types of marketing, which is easier to manage than having to sign up for different tools from different vendors…. “

Sahil Patel

2019 Most Important Executives Shaping the Future of Marketing Technology & 2019 Hottest Ad Tech Companies “Zeta Global positions itself as an independent marketing cloud with loads of first-party data and artificial intelligence that makes marketing work better.”

Reference customers raved about Zeta as a strategic partner, and they awarded the vendor near- perfect marks in terms of customer satisfaction. One reference customer referred to working with Zeta as “the most successful partnership”.

—The Forrester Wave ™, Q3 2019

Never miss a growth opportunity