Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global

Almost Half of Marketers Say
Their Tech Stack is Unreliable.
Which Half Are You?

Believe it or not, most companies have 10 or more technologies in their marketing stack today. Yet more than half of those companies believe their technology doesn’t work. Over time, poor integration has led to fragmented tools and unreliable data-the shepherds for lost revenue, missed opportunities, and negative brand impact. In this special study, Forrester Consulting reveals the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.



The study answers these key questions and more:

  • How are point solutions making marketing more complex than ever?
  • Why is flexibility in your technology the key to mastering customer experiences?
  • What is data without intelligence and why is it inhibiting your speed to market?
  • Why do business insights and analytics remain unrealized despite expectations?

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