Zeta Certified as a RealCDP by CDP Institute

Download the report to see why Zeta was recognized by the CDP institute for achieving perfect scores across all CDP evaluation categories.

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Learn how Zeta became RealCDP certified.

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✓ Injest Data
✓ Maintain Data
✓ Store Historical Data
✓ Unified Customer Data
✓ Privacy
✓ Share Customer Data
✓ Real Time Data Updates
✓ Channels Supported
✓ Data Sources Supported
✓ 3rd Party Applications
✓ Real Time Processing
✓ Data Hygiene
✓ End User Testing
✓ Analytics & Reporting
✓ Model Building & Scoring
✓ Personalization
✓ Journey Orchestration

During the evaluation process, Zeta received perfect scores in our core CDP capabilities, our enhanced CDP capabilities, and our overall CDP stack.


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