CDPs and Data Warehouses: Making the Best Use of Both Systems

Produced by CDP Institute

Sponsored by Zeta

Customer data platforms and data warehouses both manage customer data, but they each have unique strengths. Understanding what sets them apart is the key to deciding which best fits your company’s needs…or it more truth to say that both can be leveraged? In this paper you will learn why the data warehouse, or system of record, and the customer data platform, or system of action, make the best solution when integrated together.

You will learn:

• CDP strengths and weaknesses
• Data warehouse strengths and weaknesses
• Criteria for choosing the right system
• X factors favoring dual support