Getting the Best Customer Data Platform Starts with the Right RFP

Choosing a Customer Data Platform (CDP) is an important decision that merits careful consideration.  In this whitepaper, CDP Institute and Zeta provide recommendations on how to optimize your CDP RFP and selection process.

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Used properly, an RFP can be a powerful, efficient tool for picking the right vendor. To ensure a successful CDP investment, a truly effective CDP RFP needs more than a features checklist.


Learn how to best assess the vendor's full value by including key questions identified in this whitepaper.


Additionally, the RFP is just one step in the CDP acquisition process. A complete process starts well before the RFP and includes the following steps:


Download the whitepaper to learn more and ensure you get the right CDP for your needs.


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