Insights & Recommendations

The Changing Face of Retail:

Connecting with Gen X, Millenials, and Gen Z


Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel this is an important factor when choosing a brand to purchase from? Or why 77% of Gen Z prefer to shop in store?



In our latest guide, we discuss:

  • Which consumer trends are top-of-mind for each generation
  • Which messaging is best for reaching different age groups
  • The different topics and brands that generate the most affinity across different generations, and more


Download now to get the insights you need to improve your marketing personalization for every subset of your customer base.


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