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Forrester Total Economic Impact™ Study: How Zeta Delivered 295% ROI

Published on November 18, 2025

Organizations that consolidate fragmented marketing technology are seeing transformative results. 2025 research from Forrester Consulting and commissioned by Zeta Global examines the Total Economic Impact™ of the Zeta Marketing Platform, revealing $28.7 million in overall benefits over three years.

The study analyzed organizations that replaced legacy ESPs, CDPs, and DSPs with Zeta's integrated solution. The financial impact was substantial: a composite organization based on interviewed customers achieved 6x return on ad spend, 50% faster campaign creation, and over $3 million saved each year from tech stack consolidation.

Download the Forrester study now to discover:

  • The full financial analysis, from implementation fees to platform investment.
  • Risk-adjusted projections showing payback within six months.
  • Interviews with marketing leaders at organizations across food, financial services, travel, and retail.
  • Advantages beyond the numbers, including improved customer experiences, strategic insights, and compliance confidence.

Get the study!

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Learn more about Zeta

Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.